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Politics : Rat's Nest - Chronicles of Collapse -- Ignore unavailable to you. Want to Upgrade?

To: Wharf Rat who wrote (5768)	4/17/2007 8:39:46 AM
From: Wharf Rat	Respond to of 24242

Kick Starting Communications For A Peak Oil World Randy White, Lawns To Gardens As a marketer who’s present livelihood depends on a functional economy, I take great interest in the role of our collective consciousness to prepare for post-peak oil world. The complaint I run into again and again is that the “Mainstream Media” isn’t communicating the severity of the energy crisis. That’s why I’m offering a general marketing outline for local governments to take charge and kick off their peak oil communications plans. It goes against the nature of capitalism to ask people to stop consuming - so I wouldn’t expect your local car dealer to advertise for people NOT buy their cars. Of course, the more profit margins shrink the more they will be willing to experiment with their marketing budgets to see what works, and there will be a period of “desperation marketing”. But that is a different article. This article is about helping cities take the lead to educate citizens and businesses. Now, what I’m about to propose is a sneaky way for cities to “Educate” advertising agencies and wake them up. The hope is that once advertising folks get wind of the seriousness of peak oil, they will be able to communicate with their clients/customers and the information will trickle to executives controlling the money. Hopefully they will choose to reinvest that money right now into localizing their own economy, including producing goods and services from raw materials within a hundred mile radius. Randy White is a member of the Portland Peak Oil Task Force. He is the Internet Director for a large media company and specializes in peak oil communications. (16 April 2007)http://lawnstogardens.wordpress.com/2007/04/16/kick-starting-communications-for-a-peak-oil-world/