To: Frank A. Coluccio who wrote (21398 ) 9/21/2007 6:53:07 PM From: Frank A. Coluccio Respond to of 46821 Wibiki Adblocker Opens Space for Widgets and Social Networks PR Newswire | September 21, 2007 [ fac: see my comments at the bottom of this page ] NEW YORK, Sept. 21 /PRNewswire/ -- Wibiki has launched a free, easy to use server based "adblocker" which users can activate simply by adding a setting in their computers manually or by download at www.wibiki.com. For years, the prime Internet real estate at the top and sides of web pages has belonged to ads. Users had no control over what appeared there. Now, with Wibiki, users can block ads and can choose either replacement content, such as posting boards and free personal widgets, or just leave the space white. "Users can block ads safely with no fancy software and actually use the blocked ad space. I can share my posts with my buddies without having to go to other websites or my email. We have built a Public Timeline Twitter widget as an initial demonstration of what we plan to offer. Our goal is to offer users what they want and help them reduce unnecessary site hopping across the various social networks," said Michael Gill, a software engineer of Wibiki labs. In addition, Wibiki has a block and unblock choice for its users. When in blocked mode, all ads known to the server are not seen by users. When in unblocked mode, users can see a posting "biki" board where they can view recent community posts. A "buddy" board feature allows friends to have a private message board to share their special interest links. "We have discovered new space for users to work with on the Internet. We look forward to working with the advertising community to help reduce "adblindness" which hampers the value proposition for today's online advertisers. At Wibiki, we believe in a simple motto ... the users rule," stated Shant Hovnanian of Wibiki. Wibiki is a subsidiary of Speedus Corp. . For additional information about Wibiki or Speedus Corp., contact Peter Hodge at 888.773.3669 (ext. 23) or phodge@speedus.com or visit www.speedus.com. Statements contained herein that are not historical facts, including but not limited to statements about the Company's product, corporate identity and focus, may be forward-looking statements that are subject to a variety of risks and uncertainties. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward- looking statements made by the Company, including, but not limited to, the continuing development of the Company's sales, marketing and support efforts. --End Press Release-- [FAC: Several times during the recent past I've posted questions to this forum concerning "screen real estate rights" on individuals' computers and appliances, with a special focus on service providers' and advertisers' et al, collectively, Web publishers', use of ad space, ad insertion techniques, and the ad blocking measures available to end users. See the uplinked story #msg-23541732 , for example, and others that preceded it through searching SI. Disclaimer: I have been familiar with the development of the application discussed in the press release above (Wibiki) for some time, although I haven't in the past, or now, had or have any financial or other interests in it beyond wishing its creators the best of luck moving forward. Comments concerning wibiki and the general area it occupies, including any pro or con implications one might envisage from its use or abuse, are welcome.] ------