Olevia(TM) Named Official HDTV of ESPN Deportes' Coverage of the 2007 Pan American Games Rio
6:30 AM EDT July 10, 2007
TEMPE, Ariz.--(BUSINESS WIRE)--
Syntax-Brillian (Nasdaq:BRLC) announced today that its popular Olevia(TM) brand of HDTVs has been named as the official HDTV of ESPN Deportes' coverage of the 2007 Pan American Games being held in Rio de Janeiro, Brazil from July 13 - 29, 2007. Olevia will support the events locally through its joint venture Olevia-Senna do Brasil.
Olevia will enjoy extensive exposure during ESPN Deportes' coverage of the sixteen days of festivities including sponsoring ESPN Deportes' daily studio update segments that anchor the network's coverage of the Games. The studio updates provide fans with pivotal highlights and updates from the competition. During the studio updates Olevia HDTVs will be showcased on the ESPN Deportes set.
Additionally, throughout the Games, Olevia will sponsor the "Turning Point" feature which will spotlight the winning moment from each event. ESPN Deportes will air a total of 160 hours of coverage featuring the 2007 Pan American Games Rio.
During sixteen days, more than 5,600 athletes from 42 countries in the Americas will compete on the courts, tracks, fields and swimming pools of Rio in a wide variety of events ranging from baseball, women's and men's soccer, boxing, archery and beach volleyball to synchronized swimming and water polo.
"With sales channels in Brazil, Chile, Colombia, Mexico and Venezuela, Latin America is a key and fast growing market for Olevia. Our sponsorship of ESPN Deportes underscores our commitment to that market and Spanish-speaking consumers," said Hope Frank, Chief Marketing Officer, Syntax-Brillian. "With their world-class programming and production, no other partner could be as valuable in generating awareness of Olevia to these audiences as ESPN Deportes."
"We're proud to expand our relationship with Olevia, which is already a sponsor of ESPN Deportes coverage of Monday Night Football," said Felix Perez, senior director of advertising sales, ESPN Deportes. "ESPN has been enormously successful in creating awareness for the Olevia brand in the United States. We're confident that ESPN Deportes can have the same success with Spanish-speaking audiences in the U.S."
Olevia products are available nationwide at regional and national retailers as well as online outlets including ABC Warehouse, American TV, Beach Camera, Bernies, BJ's Wholesale Club, Boscov's, Circuit City, CompUSA, Grant's Appliances, hh gregg, J&R, Kmart, MicroCenter, OfficeDepot, Pamida, PC Mall, PC Rush, R.C. Willey, Rex Stores, Sixth Avenue Electronics, Target, Tiger Direct and Ultimate Electronics.
About Syntax-Brillian Corporation
Syntax-Brillian Corporation (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS(TM) HDTVs, digital cameras, and microdisplay entertainment products.
The company's lead products include its Olevia (TM) brand (www.Olevia.com) high definition widescreen LCD and LCoS televisions -- one of the fastest growing global TV brands -- and Vivitar brand (www.vivitar.com) digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.
Olevia(TM), Brillian, LCoS and Vivitar are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.
ABOUT ESPN Deportes
ESPN Deportes is the brand under which ESPN Inc. has been serving U.S. Hispanic sports fans since 2000. In addition to ESPN Deportes Radio, the only around-the-clock national Spanish-language radio network in the U.S., the roster of branded initiatives now includes ESPN Deportes TV; ESPNdeportes.com, the leading Spanish-language sports site in the U.S.; ESPN Deportes La Revista, the only general sports Spanish-language magazine in the U.S.; and ESPN Deportes Wireless, which offers mobile phone subscribers images of their favorite Latino sports stars.
Source: Syntax-Brillian Corporation |
