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Technology Stocks : Media Industries: Newspapers, TV, Radio, Movies, Online -- Ignore unavailable to you. Want to Upgrade?

To: Glenn Petersen who wrote (195)	8/5/2007 3:10:43 PM
From: Sr K	Read Replies (1) \| Respond to of 8847

Certainly the wsj.com will be free. Eventually, NYTimes.com will be advertiser-supported. Murdoch's pressure will include adding 4 pages of news to the WSJ (already announced) and then making wsj.com free. How they phase that in is a challenge, but a slow closing and silently giving wsj.com free to new subscribers and on renewals, solves 6/12ths of it. Murdoch may have gotten something for the $40 million of legal and IB fees he "gave" away to close the deal. I think he got a delayed closing, and a couple months delay more than pays the $40 million. Imagine the NYT at some point down the road having to say goodbye to the Times Select revenue. That's pressure. Then the WSJ can add more pages of news. Just as Fox TV started with Sunday and then Monday and eventually 7 days. IMO.

To: Glenn Petersen who wrote (195)	8/8/2007 2:02:48 PM
From: stockman_scott	Read Replies (1) \| Respond to of 8847

Online Ad Spending to Overtake Print by 2011 -- Study Online advertising sales will overtake print advertising by 2011, according to Veronis Suhler Stevenson's widely-watched annual study published Tuesday. VSS forecasts annual online advertising growth of more than 21%, reaching $62 billion in 2011, vs. print advertising's forecasted $60B. TV ad revenues, it says, will still hold the top spot at a predicted $80B in 2011. "The path of online advertising and newspaper advertising is a continuation of what we've been observing for many years, but it is finally getting to the point where the lines will cross," said VSS's James Rutherfurd. The study notes that in 2007, the amount of time spent reading online will overtake time spent reading newspapers for the first time. Overall media use was down 0.5% in 2006 to 3,530/hrs per person, while workplace media usage jumped 3.2% to 260/hrs per employee per year. "Knowledge and information industries drive the US economy, meaning that information is a critical tool," Rutherfurd said. "Companies are prepared to pay a lot of money to get that information." Sources: Financial Times