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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?

To: Slagle who wrote (21127)	8/12/2007 11:12:16 PM
From: arun gera	Read Replies (1) \| Respond to of 219928

>It requires a VAST propaganda effort on the part of advertisers to sustain the "consumer culture". Absent the propaganda, demand for unneeded material things will drop like a rock.> One man's luxury is a necessity for another. For a luxury to become a necessity, it takes half to one generation. Almost all material demands have a psychological basis rather than a physical one. Physical needs, at one extreme, are for air, water, food, shelter, sleep, and sex. Everything materialistic beyond that may be actually psychological. There are various degrees of addiction. Highly addictive substances (alcohol, tobacco, drugs) are of course extremely profitable (marketed to children transitioning to adults). The message is disruptive and its psychological aim is at the insecurity of a young adult making a break from the bond that ties them to their parents. Mildly addictive substances (sugar and fat based products - Coke, Pepsi, big macs) are aimed at children. It is legally permissible. Celebrities, clowns, and cartoons are used to sell them the goods. The investment pays off by a life time customer. Women's insecurities are targetted. Are you keeping your house clean enough? Are you a good mother? Are you a good wife? Are you beautiful enough (starting with the first barbie). The point is that psychological needs are associated with material goods. Is there a really a material need for 100 perfumes? >With the socks, there could be a higher purpose than "lowest cost". If people were fed a different line of "propaganda" than the one produced by the transnationals, that making our own socks is good for the country, the people will respond in a positive manner.> Is it ok for a local manufacturer to feed the propaganda, but not allowable for a transnational (which once used to be a local manufacturer)? >First, we need revolutionary change.> Now you are speaking like a neo-marxist. ;-) -Arun