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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: GVTucker who wrote (68639)	9/14/2007 12:23:19 PM
From: HerbVic	Read Replies (1) \| Respond to of 213177

How so? I don't understand what you mean. Re: One thing that's a bit surprising about the $100 is that it isn't valid for iTunes. That strikes me as a bit of petty policy by Apple.

To: GVTucker who wrote (68639)	9/14/2007 12:31:54 PM
From: slacker711	Respond to of 213177

One thing that's a bit surprising about the $100 is that it isn't valid for iTunes. That strikes me as a bit of petty policy by Apple. Gross margins on iTunes are close to zero versus the fat margins that Apple has on all of their other products (particularly those priced under $100). Makes sense to me... Slacker

To: GVTucker who wrote (68639)	9/14/2007 12:40:52 PM
From: inaflash	Respond to of 213177

One thing that's a bit surprising about the $100 is that it isn't valid for iTunes. That strikes me as a bit of petty policy by Apple. A little dissapointing from a customer point of view, but not surprising. What products can I purchase using an Apple Store credit code? You can purchase just about anything sold by Apple, except another Apple Store Gift Card or an iTunes electronic Gift Certificate. The phrasing makes it seem like they're treating the $200 Store Credit equal to an Apple Store Gift Card. From a processing point of view, it would be wasteful (money loosing) to be swapping gift cards back and forth. There's a transaction cost without a transaction revenue. From a margins standpoint, iTMS is reportedly low/lower margins, so that might be a business case for not including it. On the other hand, since credit card processing isn't involved, they can make those profits/savings, so it wouldn't be that bad. If the rebate was $10 or $20, it might make more sense to hand out iTMS cards instead. A $100 credit is far more useful in the store to push more expensive products. I suspect a large chunk of these will be redeemed for Shuffles and headphones.