To: Ilaine who wrote (23127 ) 9/27/2007 12:41:43 AM From: Mary Cluney Read Replies (4) | Respond to of 217587 <<<I don't know why Detroit doesn't make better cars. It seems to me that it must be corporate culture, because surely by now they must know that they aren't making what smart people want to drive. >>> I don't think that is the problem. I think people in Detroit, Japan, and Germany all have access to the same information, the best engineers, and best automobile designers in the world. It is only a matter of management making a decision as to what they want done. As an example, when Toyota started up the lexus division, they took to a clean sheet of paper and listed all the quantifiable qualities of an automobile and made the decision and the tradeoffs to produce a quality automobile that smart people would buy. I think Detroit can do the same thing. I don't think people in Brazil, Russia, India, and China currently have the capability to do this, but Detroit can. The problem that Detroit has is that it can not do this at a competitive price if it has to do the manufacturing in the United States. That is not the fault of the US automakers. We should not be beating ourselves to death with blame. This is the reality that we have to live with and find ways around it. With our higher standard of living, we can not compete in manufacturing. Putting up protective barriers is not going to help. In fact that will only make matters worse. We have to find a better way to make a living. Perhaps we can use the Apple computer model. We can do the design and marketing and outsource the manufacturing. The trick in going into the future and maintain our higher standard of living, we would have to constantly reinvent ourselves and stay ahead of the competition.