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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: inaflash who wrote (70321)	10/24/2007 11:27:13 PM
From: slacker711	Read Replies (1) \| Respond to of 213183

In both cases, I believe the numbers are inflated. Apple has plenty of free videos that can give the number a boost. On web sites, I suspect the number reported is more like hits or presentations. I'd like to see the percentage of completed shows viewed, or at what point a show is considered "served". I suspect the measure is very lax. More importantly, how many return viewers do they have? All good points, but even with a significant discount the numbers represent a very nice boost for ABC. One of the other numbers that was thrown out during the interview was that 84% of respondents remembered the sponser of the episodes. The average age of the viewers is younger and they tend to be more affluent as well. All of those add up to numbers that advertisers absolutely love. Here is a presentation with some more info from ABC... thearf.org Slacker