To: Eric who wrote (74350 ) 10/31/2007 12:41:37 PM From: Joe Wagner Read Replies (2) | Respond to of 77400 Cisco Teams With the NBA to Enhance the League's Technology Wednesday October 31, 8:00 am ET Cisco to Integrate Products Throughout the NBA and Join the League's NBA Cares Program NEW YORK, NY--(MARKET WIRE)--Oct 31, 2007 -- The National Basketball Association and Cisco today announced a new relationship to integrate Cisco (NasdaqGS:CSCO - News) technology solutions throughout the NBA and work together on the league's social responsibility initiative, NBA Cares. The two organizations will explore ways in which Cisco technology solutions can be used to enhance the game, increase collaboration with the global NBA community, and bring the fans closer to the sport whether at home or in the arena. This multi-year, global effort will span operations in the United States and China. ADVERTISEMENT The NBA will utilize Cisco technology to expand the way the league connects with fans worldwide. Cisco core technologies and mobility solutions will be used across various league platforms to power all of the league's communications and content delivery. During marquee NBA events such as NBA All-Star, the NBA Playoffs and The Finals, Cisco networking technology solutions will be deployed to enhance the game for fans, corporate customers, employees and media. Throughout the year on NBA TV, all programming and full-length games will be delivered to fans throughout the United States and Asia utilizing encoders and decoders from Scientific Atlanta, a Cisco company. As the NBA's operations in China dramatically increase, the two organizations will explore new opportunities for the league to integrate Cisco technology, including the potential use of TelePresence to create live, "face-to-face" meeting experiences over the network. Additionally, the NBA and Cisco will examine the possibilities of expanding league partner presence at NBA games through in-arena digital signage.biz.yahoo.com Eric, Congratulations on your alternative energy investments! I think Cisco is getting ready for a move to the upside. Joe