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Technology Stocks : Cisco Systems, Inc. (CSCO) -- Ignore unavailable to you. Want to Upgrade?

To: Lynn who wrote (74596)	11/13/2007 11:39:49 PM
From: Sr K	Respond to of 77400

Thanks. I did click it. I saw slippery wording "We See" rather than "Morningstar Sees" and "We think" rather than "Morningstar thinks". I also saw the non-professional, non-analytic "rip off" rather than the straighforward "will make up the discount to fair value over 3 years or so". The whole point of the article is (1) that the 9% discount will be made up over 36 months, and therefore, the reader should buy the SPY. Now, the SPDR manager pays a royalty to McGraw Hill which owns Standard & Poor's and the name SPDR. Where are those costs recovered? The article is a sales pitch for SPDR generally and SPY specifically. If it was written by a staff member of Morningstar, then MORN would have a multiple like TSCM, IMO.