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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?

To: Mark Marcellus who wrote (29324)	12/19/2007 8:16:52 AM
From: Jurgis Bekepuris	Respond to of 78748

I disagree that these retailers don't have brand identity. I assume you're aware that TJ Maxx and Marshall's are owned by the same company (TJX). If the name doesn't matter, why use two names? Branding concepts for ROST or TJX may be different than, say CHS or TLB, but they still matter. Do they? At least anecdotally I don't see any difference. I asked my shopping specialist :P and she does not know a single difference between Marshall's and TJ Maxx (no ROST where we live now, but from what I remember no difference to Marsh/TJ either), while she can tell at least couple of things that differentiate CHS, TLB and CWTR. But maybe we are the wrong target for their branding. ;) I agree on inventory management. :) Key for any retailer. :)