To: richardred who wrote (351 ) 2/3/2008 12:14:39 PM From: richardred Respond to of 484 Kodak Introduces Adaptive Picture Exchange, an Innovative, Modular Dry Lab System, Built from the Ground Up Offering High Value Photo Items LAS VEGAS, Jan. 31 /CNW/ - At the Photo Marketing Association Show (PMA), Eastman Kodak Company (NYSE:EK) introduced the new KODAK Adaptive Picture Exchange (APEX), its powerful new modular, behind-the-counter thermal dry lab system, which combines a number of new products into one powerful, integrated and industry-leading retailer solution. The APEX system marries multiple innovations with Kodak's market-proven applications - a combination that provides retailers with unprecedented adaptability, ease-of-use, flexibility and scalability to quickly and easily produce profitable, high quality photo products, while dramatically reducing retailer costs and complexity. "Retailers need solutions that provide dramatic profitability improvements while minimizing capital expenditure and risk in order to position themselves today and for the future," said Nicki Zongrone, general manager of Kodak's Retail Systems Solutions Group and vice president, Eastman Kodak Company. "Only the APEX system combines powerful new innovations with the proven technologies in more than 90,000 KODAK Picture Kiosks around the globe today, letting retailers take advantage of the investments they've already made. The new system is likely the most advanced lab solution ever launched in photo retailing, with a host of signature features including adaptability, profitability, simplicity and efficiency in an eco-friendly design that leverages proven, winning Kodak retail printing solutions right out of the box." The total solution allows retailers to offer a wide selection of exciting, profitable products while also substantially reducing costs. Through greater ease of operation and flexibility, the new system reduces setup and training time and increases employee productivity. Additional efficiencies and retailer profit opportunity come from the combination of new simple user interface design, substantially reduced number of media types, and the connectable and modular small footprint core design and low capital cost. New components within APEX include the KODAK 7000 Photo Printer, KODAK XTRALIFE II Paper, KODAK DL2100 Duplex Printer, new KODAK Adaptive Picture Exchange Workstation/APEX Workstation with advanced high-speed processing and Kodak's APEX software, and a highly ergonomic and easy to use overall design. The adaptive system allows retailers to scale from low to high volume environments, as business needs expand. Because the components of Kodak's APEX system are so modular, a retailer can choose from dozens of configuration options to best meet their needs. These new products and services combine with and complement any of Kodak's existing retail solutions to help retailers maximize revenue opportunities with both current and future offerings. The Adaptive Picture Exchange System will be available in Early Q2, 2008. For more information on the APEX system, visit www.kodak.ca/go/APEX Copyright © 2008 CNW Group. All rights reserved.foxbusiness.com