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Politics : Foreign Affairs Discussion Group -- Ignore unavailable to you. Want to Upgrade?

To: geode00 who wrote (264185)	5/20/2008 11:02:02 PM
From: TimF	Read Replies (1) \| Respond to of 281500

What part of the advertising budget for pharmaceutical companies is used to provide full courses of their drugs for poor people? A small part, but that doesn't change anything. If you reduce the expected return on an investment you reduce the amount of investment. Thinking "they spend a lot on promotion, so they could spend this money on R&D and testing" is simplistic. Their isn't any incentive to do so if they are not going to seriously profit from spending the money that way.