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To: Smiling Bob who wrote (13981)5/28/2008 9:45:54 AM
From: Smiling Bob  Read Replies (1) | Respond to of 19257
 
SHLD - added puts 89.6
It ain't LL Cool if it ain't authentic
This guys is from the 80's
Clothing for children????
Next to the Garanimals?
Won't mask bad numbers coming
----

Sears partners with LL Cool J for clothing line
Tuesday May 27, 5:14 pm ET
Sears, musician LL Cool J partner to sell 'authentic streetwear' clothing line in stores

HOFFMAN ESTATES, Ill. (AP) -- Sears Holdings Corp. says it's partnering with hip-hop star LL Cool J to launch a line of clothing and accessories in the company's stores this fall.

The apparel for children, teen girls and young men will initially be stocked in 450 Sears stores in mid-September. The retailer says it hopes to expand the collection to more of Sears' 2,400 stores by the end of the year.

Tuesday's announcement comes as the faltering suburban Chicago retailer struggles to boost sales, bring in customers and stop sliding profits.

Sears says the rapper's clothing will be an "aspirational label" for customers who desire "authentic streetwear."

The Grammy winner began his career in the 1980s and has a forthcoming album, set to be issued this June.