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Politics : Liberalism: Do You Agree We've Had Enough of It? -- Ignore unavailable to you. Want to Upgrade?

To: Nicholas Thompson who wrote (29030)	5/26/2008 11:33:41 AM
From: Ann Corrigan	Respond to of 224748

Obama Effect: Oprah's Audience Down 7%-Unfavorables Up 9% By EDWARD WYATT, May 26 2008 LOS ANGELES — Oprah Winfrey is still the queen of all media, but her crown is beginning to look a bit tarnished. The average audience for “The Oprah Winfrey Show” has fallen nearly 7 percent this year, according to Nielsen Media Research — its third straight year of decline. “Oprah’s Big Give,” an ABC philanthropic reality show, beat every program on television except “American Idol” in its premiere week this winter, but steadily lost nearly one-third of its audience during the rest of its eight-week run, according to Nielsen. The circulation of O, The Oprah Magazine, has fallen by more than 10 percent in the last three years, according to the Audit Bureau of Circulations, and the magazine is now seeking a new editor in chief after the announced retirement of its longtime steward, Amy Gross. And while Ms. Winfrey still displays a Midas touch when it comes to the endorsement of books and products, some of her latest picks have attracted criticism from longtime fans as she has strayed into new-age spiritualism and, perhaps more dangerously, politics. Her endorsement of the presidential bid of Senator Barack Obama appears to have alienated some of the middle-aged white women who make up the bulk of her television audience, many of whom support Senator Hillary Clinton. “Not too long ago, she was like the pope,” rarely criticized by her ardent supporters, said Janice Peck, an associate professor of mass communication at the University of Colorado and the author of “The Age of Oprah,” a new book on Ms. Winfrey’s cultural influence. Since the endorsement, however, angry criticism of her political stance became a regular feature of the message boards on Oprah.com, Ms. Peck said. “There are a lot of her fans who are not Democrats or who support Hillary Clinton who feel betrayed,” she added.