To: TimF who wrote (265148 ) 5/30/2008 7:51:27 PM From: neolib Read Replies (1) | Respond to of 281500 Its not like we are talking about the one perfect best example in the world, and saying the single best strawberry in the world was better in 2005 than the best strawberry now so quality has gotten worse. The issue is not something like that but the quality of what people can buy. The quality of the average strawberry purchased today in the USA is considerably lower than the average strawberry purchased in 1970, and this is entirely due to the fact that the widespread availability of cheap, but very nice looking strawberries from CA which travel well and rot slowly (no surprise when you bite into one), through a much larger fraction of the year, have basically driven higher quality strawberries out of the market. That is what I'm trying, with very little success, to educate you on. Low quality year around, vs high quality for short seasons. If you think that is an improvement, fine, but I don't. So indeed, if your metrics are availability, appearance, and cost, things are much better today. If your metric is actually the quality, they are much worse. This is true over a wide range of food products, but is most notable in fresh fruit. Technology definitely allows much better selection in the store for much more of the year, but this does not mean what you buy is better quality, unless you want to say that what you buy is better than buying nothing at the same time of the year. This is true. But it is also true that as a consequence, at certain times of the year when before you could get excellent quality, now you get noticeably poorer quality. I would not complain about the drop in quality in the off-season so much if those dynamics had not also clobbered the in-season quality, which they certainly have. For another example, you might want to consider the total fraction of USA calories served at McDonalds over time and see if you think that is an improvement in quality.