To: neolib who wrote (265176 ) 6/3/2008 6:41:51 PM From: TimF Read Replies (1) | Respond to of 281500 Why can't you pick one specific example to hang your hat on? It seems any time I list an example you just ignore it and continue to ask the same question. Our modern food production and distribution system is driven by the following 1) Maximizing production yields (tons/acre) to boost grower returns. 2) Extending the sales window to as much or all of the year as possible. 3) Providing the most appealing looking product to attract the shoppers attention as this is the primary means of selection. 4) Providing the ability to ship product nation wide or even world wide. 5) Products must be price competitive, at least with similar products. 6) Products need to keep attracting repeat business. 3 is an aspect of quality. Certainly not the only one, and not as important IMO as taste, but it still is part of quality. 4 is also connected to quality, because it allows for more diversity of food choices, and because it allows you to have fresh food when otherwise you would only have frozen versions of the same thing. 6 is an incentive for quality. What you have is the following: 1) Since the system is free market, with multiple competitive players, and customers free to chose food of their choice, therefore quality must have gone up. No that's not what I have. Its not even an argument I made. Its a straw man you want to attack. What I have is my own observation of food over the years, and the observations of a number of other people. Particularly with the diversity of choices in local restaurants, and even more with the improvements in frozen and convenience foods the increase in quality is clear and dramatic.