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To: Glenn Petersen who wrote (126)	6/6/2008 7:07:47 AM
From: stockman_scott	Respond to of 1685

Glenn: It looks like DreamFactory mentioned in that article has totally reinvented itself in the last 10 years and in 2006 they did a Series A Round with the high regarded venture firm NEA...fyi... dreamfactory.com DreamFactory Raises $5.8 Million in Series A Financing With NEA LOS ALTOS, Calif. - 05/08/2006 - DreamFactory, a leading provider of adaptive on demand applications, today announced a $5.8 million Series A round of funding led by New Enterprise Associates (NEA). The funding will enable DreamFactory to expand the company’s sales and marketing operations as well as product development teams. Scott Sandell, a NEA General Partner and Paul Hsiao, a principal at NEA, have both joined DreamFactory’s board of directors. Sandell and Hsiao add to the strength of DreamFactory’s board, with diverse investment experiences spanning companies like WebEx, Cassatt Corporation and NetIQ. DreamFactory’s patent pending technology fundamentally changes the way organizations manage the application lifecycle with their cross functional business processes. Before DreamFactory, companies have had to choose between either a rich custom experience or agile deployment, but not both at the same time. The conventional option was packaged software solutions that were feature-rich but expensive and complex to deploy and manage. The progression to on-demand solutions has offered dramatic improvements in deployment, maintenance free delivery, and a business model that fosters customer success. However, there have been trade-offs in this breakthrough with respect to user experience and accommodating unique business requirements. DreamFactory solutions combine the agility of on-demand solutions with the fit and richness of customized packaged software. A key ingredient to delivering highly adaptive applications is DreamFactory’s customer driven innovation (CDI) practice. For example, a simple yet powerful “suggestion box” technology is integral in every DreamFactory application allowing companies to easily and quickly communicate desired changes to our services. DreamFactory’s President, Eric Rubin, says “We added a dozen new features in the first 30 days to our flagship product, DreamTeam – 100% of which came directly from customer suggestions made using our suggestion box technology. This process of customer-driven innovation lets us deliver extremely functional and rich applications that are highly tailored to our customers’ needs.” “DreamFactory has driven outstanding business growth by offering compelling on-demand solutions on salesforce.com’s AppExchange that address specific customer needs,” said Marc Benioff, chairman and CEO, salesforce.com. “DreamFactory’s innovative on-demand development style is producing exciting new types of applications that harness the power and potential of The Business Web.” “We are obviously very impressed with the tremendous customer adoption of the rich user interface applications, but even more-so with Dreamfactory’s commitment to customizing and refining the technology to meet customer demand,” said Paul Hsiao, principal, NEA, “I see this level of service as being key to winning in today’s software market; and am delighted to work closely with Eric and Bill on this project.” About DreamFactory DreamFactory delivers rich internet applications that combine the agility of on-demand delivery with the custom fit of traditional enterprise software. We offer highly functional solutions that are quick to deploy, inexpensive to maintain, and continuously improving with customer driven innovation. DreamFactory’s flagship applications are DreamTeam, a project management solution and OrgView, which rapidly builds, views, and drills down on highly graphical organization charts. Both are targeted to Salesforce.com users. DreamFactory also sells their namesake development platform to allow organizations to rapidly develop their own customizable on-demand solutions.For more information contact DreamFactory at 1-888-399-DREAM (3732) or on the web at dreamfactory.com. About NEA New Enterprise Associates (NEA) is a leading venture capital firm focused on helping entrepreneurs create and build major new enterprises that use technology to improve the way we live, work and play. Since its founding in 1978, the firm has followed the same basic principles: support their entrepreneurs, provide an excellent return to their limited partners and practice their profession with high standards and respect. Practicing classic venture capital for over 25 years, NEA focuses on early stage investments, playing an active role in assisting management to build companies of lasting value. With $6 billion under management, NEA's experienced management team has invested in over 500 companies, of which more than 150 have gone public and more than 200 have been acquired. NEA has offices in Menlo Park, California, Reston, Virginia and Baltimore, Maryland. For additional information, visit nea.com