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Strategies & Market Trends : Mish's Global Economic Trend Analysis -- Ignore unavailable to you. Want to Upgrade?

To: John McCarthy who wrote (80074)	6/11/2008 10:38:16 PM
From: John McCarthy	Read Replies (1) \| Respond to of 116555

June 11, 2008 \| Chevy Volt slaps Toyota into action, competing plug-in hybrid planned By Matt Jansen The Chevy Volt has enjoyed a fair amount of buzz the last several months, which must sting for Toyota who previously was the king of green cars with the release of its updated Prius line. Though the Chevy Volt won’t roll off the production line until the end of 2010, Toyota is jumping in with a vengeance, it just announced plans to produce its own plug-in hybrid also by 2010. Walking in the same footsteps as GM with the Chevy Volt, Toyota also plans to utilize lithium-ion battery technology and will be partnering with Matsushita Electric Industrial Co., the company who creates Panasonic products, to manufacture the batteries. That’s according to the Associated Press. To top it off, Toyota plans to jump ahead, “it’s setting up a battery research department later this month to develop an innovative battery that can outperform even that lithium-ion battery.” Toyota’s President, Katsuaki Watanabe, indicated that a breakthrough in technology was critical in allowing further expansion of the automobile market, he said “without focusing on measures to address global warming and energy issues, there can be no future for our auto business.” This is a rapid shift for Toyota, who until very recently has shrugged off plug-in hybrid technology like the Chevy Volt as a bad strategic direction. Granted, there are a great many other sources for fuel, but plug-in hybrids represent and immediate and actionable solution. Obviously Toyota now agrees. tech.blorge.com