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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?


To: dvdw© who wrote (37836)8/2/2008 9:58:39 AM
From: elmatador  Respond to of 217575
 
China's brand suffers of a image problem. Its officialdom has the eye on the internal problems, that takes 80% of its attention.

Anorther problem is cultural. TJ once told me the Chinese tries everything by his own and them only go seek help if they fail. This hampers the Chinese progress.

I have been contacted by Huawei once. They said Huawei had put a lot of Chinese in senior positions on their operatons abroad. That had not worked. Hampered their aspirations. The Chinese didn't know the language, nor the culture and custoemrs were going to talk with Nokia and Ericsson although more expensive.
To revert that situation, Huawei created a program i which they are investing USD400 million to change that. They want to hire locals for those senior postions.

Same as the competition has been doing. This will result in foreigners going back to their HQ and bringing back the experience that they don;t have. Once that starts happening, the competition will be destroyed.



To: dvdw© who wrote (37836)8/2/2008 10:03:38 AM
From: elmatador  Respond to of 217575
 
"Made of Brazil" instead of "Made in China". You know the old sign Made in xxxx". To battle the Chinese Brazil created a campaign whereby propmotes footwear as "Made of Brazil"

The "made of Brazil" campaign associates images of Brazil and the footwear comfort, quality and design. The images of the campaign make and instantaneous association between product and its origin.

Leave with us. We know how to handle the Chinese competition.