To: jvbigo who wrote (39203 ) 8/23/2008 2:09:19 PM From: elmatador Respond to of 217836 Frugality: Middle-class Britons, say some reports, are shopping at cut-price Aldi but stuffing their purchases in Waitrose carrier bags to avoid neighbours’ stares. Rampant food inflation and looming recession have prompted forecasts that, having made big inroads in some continental European markets, the deep discounters’ day has finally come in the UK. Tesco v Aldi Published: August 22 2008 09:19 | Last updated: August 22 2008 19:12 Middle-class Britons, say some reports, are shopping at cut-price Aldi but stuffing their purchases in Waitrose carrier bags to avoid neighbours’ stares. Rampant food inflation and looming recession have prompted forecasts that, having made big inroads in some continental European markets, the deep discounters’ day has finally come in the UK. TNS Worldpanel figures show Germany’s Aldi saw its UK sales rise 19.8 per cent, year-on-year, in the 12 weeks to August 10, and Lidl 12.3 per cent – against Tesco’s 6.5 per cent. Marks and Spencer’s food sales were much worse, falling 0.4 per cent. We have been here before. In the past downturn 15 years ago, when European limited-line “hard” discounters first arrived in Britain, they seemed a potent threat to the big supermarket operators. Tesco, then number two to Sainsbury, was deemed particularly vulnerable. But defensive measures, such as Tesco Value, a limited range of cut-price goods in no-frills packaging, defanged the discounters with surprising ease. Britain’s big supermarkets are now skilled at catering to all pockets. Today, Tesco has nearly a third of the UK grocery market, Aldi 3 per cent. Deep discounters together muster only 6 per cent and largely occupy a niche filled a decade ago by the now-defunct UK discounter Kwik Save.