To: David E. Taylor who wrote (78610 ) 10/7/2008 3:01:46 PM From: FJB Respond to of 213176 EE Times: Semi News iPhone leads U.S. smartphone sales Dylan McGrath (10/06/2008 5:44 PM EDT) URL: eetimes.com SAN FRANCISO—Apple Inc.'s iPhone 3G was the top-selling smartphone in the U.S. from June through August, capturing 24 percent of the market, according to market research firm NPD Group. Prior to the launch of the 3G version of the iPhone in June, the original iPhone held an 11 percent share of the U.S. smartphone market, the firm said. Research In Motion Inc.'s Blackberry Curve and Blackberry Pearl were the second- and third-best selling smartphones in the U.S. between June and August, while Palm Inc.'s Centro placed fourth, according to NPD's "iPhone 3G Report." The average price of a smartphone sold between June and August was $174, down 26 percent from $236 during the same period last year, NPD Group (Port Washington, N.Y.) said. "The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales," said Ross Rubin, director of industry analysis for the NPD Group, in a statement. "While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network." Thirty percent of U.S. consumers who purchased the iPhone 3G from June through August 2008 switched from other mobile carriers to join AT&T, the exclusive mobile carrier for the iPhone in the U.S., according to the "iPhone 3G Report." Nearly half (47 percent) of new AT&T iPhone customers that switched carriers switched from Verizon Wireless, while 24 percent switched from T-Mobile and 19 percent switched from Sprint, according to the report.