More on BO's ad agency, GMMB, May Oba have as much luck as Perot did when he bought a 1/2 hr ad..
GMMB…..was formerly Greer, Margolis, Mitchell, Burns, and Associates
gmmb.com
Jim Margolis
Jim Margolis, a senior partner at GMMB, has worked for years at the intersection of politics, advertising and advocacy on behalf of candidates, foundations, government agencies and corporate clients.
In the political world, Jim has earned one of the best win/loss records of any consultant in the nation. Today, Senate Leader Reid (D-NV), Senator Baucus (D-MT), Senator Boxer (D-CA), Senator Conrad (D-ND), Senator Dorgan (D-ND), Senator Menendez (D-NJ), Senator Wyden (D-OR), Governor Mark Warner (D-VA) and Governor Doyle (D-WI) are among the officials who count on Jim for advertising and communications counsel.
Jim has also held key positions in a variety of presidential campaigns, both foreign and domestic. Currently he is a senior strategist to Senator Barack Obama's presidential campaign where he oversees advertising and provides strategic and message guidance for the effort. GMMB was lead agency for Bill Clinton's election to the White House. And overseas, Jim has helped direct presidential and prime ministerial contests in Latin America, Africa, Central America and Asia.
Corporate and nonprofit clients represent another dimension of Jim's work. He's provided advertising and strategic advice for associations, interest groups, foundations, labor organizations and businesses. His clients have included The Robert Wood Johnson Foundation, Cisco Systems, The League of Conservation Voters, Kaiser Family Foundation, CWA, AFSCME, The Bill and Melinda Gates Foundation, Kaiser Permanente, ATT, the Fannie Mae Foundation, FINRA, The Corporation for National Service, The Discovery Channel and many state and federal agencies.
Before joining GMMB, Jim served as a top appointee in both the US Senate and US House.
Another link
Obama campaign taps GMMB, SS&K ad agencies for presidential primary effort
targetmarketnews.com
By Ira Teinowitz and
Matthew Creamer
AdAge.com
(April 25, 2007) Illinois Sen. Barack Obama's presidential campaign has enlisted Omnicom Group's GMMB and independent SS&K. The agencies will work with AKP Media's David Axelrod, who is the campaign's chief media strategist.
The campaign announced the hirings yesterday. Jim Margolis, a partner at GMMB and a veteran Democratic media strategist, will consult on media and strategic efforts. The agency is also handling media buying for the campaign. GMMB, based in Washington, has traditionally been the biggest of the Democratic Party's media-buying agencies and handled buying for Sen. John Kerry's presidential campaign.
Courting young voters
SS&K, a New York agency that counts Delta Air Lines among its clients, is going to advise "on non-traditional media and outreach and mobilization of young voters," said Bill Burton, an campaign spokesman for Mr. Obama.
He also said Mr. Axelrod and his Chicago agency will also help produce spots. Mr. Axelrod, a former Chicago Tribune reporter who switched to political consulting, has produced numerous ads for Democratic candidates for the party's committees and is a close friend of Mr. Obama. He was a consultant for former North Carolina Sen. John Edwards in the last presidential campaign.
Mr. Margolis, besides handling a number of gubernatorial and senatorial campaigns, produced some early ads during Mr. Kerry's primary race four years ago that were widely credited for the Massachusetts senator's strong showing in Iowa. He left the Kerry campaign early in April 2004 in a split described then as a fee dispute.
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HMMM – Sept 5, 2008 --- topix.com
gmmb.com
gmmb.com
targetmarketnews.com.
A third of Obama's total spending so far —$91.7 million — has gone to GMMB, a media consulting and advertising firm that handles his nationwide ad placements.
Much of Obama's image has been crafted by David Axelrod, a Chicagoan who is the candidate's top strategist. But the ties to GMMB come through Jim Margolis, a senior partner at the firm and a senior Obama strategist.
It would be misleading to think of the entire amount going to GMMB's coffers, since it passed much of the money on to local television and radio stations to buy airtime for commercials.
chicagotribune.com. |
