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Politics : View from the Center and Left -- Ignore unavailable to you. Want to Upgrade?

To: Sam who wrote (94553)	11/7/2008 11:03:14 AM
From: Rambi	Respond to of 541582

No, it's in a book he wrote as described in an interview with him: In Trashing the Economy, the 1993 book he and his co-author, CDFE Vice President Ron Arnold write with startling frankness that: "The message of the direct mail letter must appeal to three base emotions; Fear, Hate and Revenge... etc Gottlieb and Arnold are describing environmental direct-mail pitches but Arnold in an interview on Center for the Defense of Free Enterprise, also told us that "in direct mail, fear, hate and revenge go a long way." sweetliberty.org