Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: i-node who wrote (437367)	12/1/2008 8:34:52 PM
From: Alighieri	Read Replies (1) \| Respond to of 1586628

There is a lot more than marketing that goes into these decisions. You don't discontinue a product just because someone in marketing perceives it to be a loser. Marketing is a small part of the decision process. Apparently so, to the chagrin of the company, its shareholders, work force and now the taxpayers. Among its many problems, GM has in fact exactly a brand problem. The name GM (and Ford or Chrysler) conjures broad images of appeal only in rural america these days. Young folks are far more likely to buy a foreign car...these points are not universal you see, but generally true enough to be a major issue. The brand is busted and that's a serious problem, not easily overcome. It'll take absolutely amazing introductions and incredible marketing (yup, marketing is more than market planning, which is extremely important by the way) to turn this around. Al