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To: MulhollandDrive who wrote (171796)	12/16/2008 5:37:09 PM
From: Jim McMannis	Read Replies (2) \| Respond to of 306849

Why do you think he won't deliver the speech?

To: MulhollandDrive who wrote (171796)	12/16/2008 5:38:24 PM
From: MulhollandDrive	Respond to of 306849

marketwatch.com Apple says next year's Macworld will be its last By Benjamin Pimentel, MarketWatch Last update: 5:24 p.m. EST Dec. 16, 2008 SAN FRANCISCO (MarketWatch) -- Apple Inc. on Tuesday said the upcoming Macworld Expo in January will be the computing giant's last. The Cupertino, Calif.-based tech company said in a prepared statement that "trade shows have become a very minor part of how Apple reaches its customers." AAPL 95.43, +0.68, +0.7%) gained 0.7% to close at $95.43. Shares were down 5.2% to $90.44 after hours. "Apple is reaching more people in more ways than ever before," the company said. "The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways." The Macworld Expo will be held at San Francisco's Moscone Center on Jan. 5-9. Philip Schiller, Apple's senior vice president of worldwide product marketing, will give the opening keynote at the expo on Jan. 6 at San Francisco's Moscone Center. It will be Apple's last keynote at the show, the company said. Apple said it has scaled back its participation in other trade shows such as Macworld New York, Macworld Tokyo and Apple Expo in Paris. End of Story

To: MulhollandDrive who wrote (171796)	12/17/2008 2:07:39 PM
From: Peter V	Read Replies (1) \| Respond to of 306849

Time for Apple Fans to Freak Out Posted Dec 17, 2008 10:36am EST by Henry Blodget in Investing, Computers, Newsmakers Related: aapl From Silicon Alley Insider: Apple bull Gene Munster says he was "shocked" to hear that Steve Jobs won't be giving the Macworld keynote in three weeks. He wasn't the only one. Let's walk through some possible reasons for this decision: Apple is just phasing out trade shows. This is a statement of fact, but it is almost certainly not the reason Steve won't be giving the keynote. If this is Apple's last Macworld, which it appears to be, why on earth wouldn't Steve give the final speech? It's called the "Stevenote," for goodness sake. And Apple has known for a while that it is moving away from tradeshows: It didn't have to wait until the last minute. Apple wants to let other executives share the limelight. A good idea, but not this way. If some bonehead at Apple insisted that Steve begin sharing the limelight by suddenly announcing three weeks before Macworld that he won't be giving a speech his fans wait all year for, then they should have announced this months ago. Steve just wants to pop out of a cake or something and stun his adoring fans. Possible. Also unlikely. This decision just seems too dumb to have been made by Apple. Apple obviously knows that this news will trigger a storm of speculation that Apple will likely spend the next several weeks dealing with. Would the company do that to itself just for a moment of surprise? Apple, Steve, and Macworld are having some sort of business dispute. This is possible. It's also the only business reason that makes sense. Given the damage Steve's non-appearance will do to the conference's reputation, Apple and Steve would have had to have been angry at — or in negotiation with — the conference organizers to withhold the announcement so long (thus the "dispute"). But we imagine that Macworld would do absolutely anything to keep Steve as the keynote speaker, so this explanation seems unlikely. Apple expected to have an exciting product or two to announce, but it has now realized that they won't be ready. This one makes sense. It explains the late cancellation. It also explains why Steve might drop out: Why would he want his last Macworld keynote to be a dud? Steve is sick. At this late date, given Steve's history, we regret to say that this also seems plausible.