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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: bentway who wrote (441145)12/17/2008 8:44:45 PM
From: i-node  Read Replies (1) | Respond to of 1585038
 
>> Warranties don't sell cars.

Tell that to Hyundai.

The warranty was critical in convincing buyers that they have overcome their quality issues. Don't know about now, but for a while they had the best warranty in the country. I suspect they still do.



To: bentway who wrote (441145)12/18/2008 9:33:52 AM
From: Alighieri  Respond to of 1585038
 
I don't see how their warranties can get much better than they are now.

There's a classic case for better marketing...when you think of Hyundai, 100K mile warranty comes to mind immediately. GM seems to be offering the same thing, but is not associated with that sort of thing. Marketing man...you can sell ice to the devil with good marketing.

Al


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