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To: Stoctrash who wrote (24264)	10/23/1997 12:02:00 PM
From: DiViT	Respond to of 50808

Morning folks - STM's new chip for DVD players... ----------------- Not much here ----------------- SGS Thomson's new chip for DVD players ÿ 10/23/97 The New Straits Times The New Straits Times Press Main/Lifestyle; 2* Page 27 (Copyright 1997) ÿ SGS Thomson Microelectronics, which lays claim to being the 10th largest semiconductor manufacturer in the world last year, has launched an improved chip designed for use in digital video disc ( DVD ) players. Business marketing manager for Southeast Asia Chris Carter yesterday said the new chip combines a number of other chips into one to improve efficiency. He said the company was also among the first to produce chips which comply with the MPEG -2 format used in DVD players and other digital broadcasts. "Due to our innovation, we have managed to capture a global market share of over 60 per cent for such chips with over 10 million units shipped so far." He was speaking at a Press briefing in conjunction with the three-day Asia Cable Satellite Broadcast 97 conference and exhibition held at Putra World Trade Centre in Kuala Lumpur since Monday. Carter said settop boxes using such chips could now be sold at an average price of about US$500 (RM1,700) and about 11 million units are expected to be sold this year, mainly in the US. By 2001, almost 50,000 units are expected to be sold annually - mainly to receive digital cable or digital satellite transmissions. "Our chips comply to all standards including the new standard adopted by the US for high-definition television broadcasts," said Carter. Currently, sales in Asia-Pacific, excluding Japan, accounts for 27 per cent of the group's worldwide revenue - which stood at US$4.12 billion (RM14 billion) last year. European sales made up the largest portion of its earnings at 44 per cent, while that in the US was 23 per cent. "Japan makes up only six per cent of our sales as it is still a very tough market to penetrate," said Carter.