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Technology Stocks : Brock International (NASDAQ: BROC, the forgotten stock) -- Ignore unavailable to you. Want to Upgrade?

To: Craig Richards who wrote (775)	10/24/1997 5:28:00 PM
From: McNabb Brothers	Respond to of 928

Craig, Welcome aboard! I hope we are not disappointed. Mike

To: Craig Richards who wrote (775)	10/25/1997 8:55:00 PM
From: Roger A. Babb	Read Replies (1) \| Respond to of 928

To Craig and ALL, when new management was hired at BROC last winter and I became a major investor in BROC, I wrote out a list of goals that I had for the company and predicated my continuing investments based on progress toward those goals. I did not invest just hoping for a turn around situation but was looking to be a part of a new growth company. At the beginning BROC had great technical talent, adequate cash reserves, good but not yet great products, and a large loyal client base continuing to generate revenue. BROC had the raw material and a solid foundation, but needed leadership with vision to make things happen, and I saw that vision in the eyes of the new CEO. My investment in BROC is rather large for my personal portfolio (well over 100k shares, I won't reveal the exact amount) and was intended to be long term so long as the company stayed on track to meet my goals. I hoped that the stock price would be increasing, but am in no hurry, it will take some time to meet my goals. I don't want the stock price to skyrocket to an unsustainable level near term (I am still buying), but would like to see a steady rate of increase. It may seem as you read my goals below for BROC that I have tried to impress my goals on BROC. That is not exactly the case, I chose to invest in BROC because I found at BROC a management whose goals matched my own. My goals and my opinion of BROC's progress toward meeting these goals follow: 1. New CEO to take control and establish confidence within BROC and with client base. [completed in January-February 1997] 2. Establish financial controls, reduce unnecessary expenses, writeoffs as necessary. Establish a reputation for conservative accounting methods. [completed in 1st and 2cd Q 1997] 3. Bring in top notch management team members to complement CEO, share his vision, and prepare for growth. [completed in 3rd Q 1997] 4. Fire up the entire BROC staff with enthusiasm and share the vision. Make BROC an exciting place to work where extraordinary efforts are made by individuals because they "want to". Where success is everyone's expectation. [There were a few sparks of this in the beginning, but it has now caught fire. I am not sure any company can ever totally meet this goal, but BROC is definitely on the path] 5. Establish profitable operation. But not at the expense of cutting R&D. I wanted to move slowly toward profitable operation but use the cash reserves and on-going revenues for cutting edge R&D. My goal was profitable operation by 2cd Q 1998. [Looking forward to 3rd Q results, we may be ahead of my targets on this one] 6. Develop new leading edge products that complement the existing product line and will market easily to existing large client base. Either develop in-house or by acquisition, but goal is to leap frog the competition and set the standards for others to follow. Not just an update of existing products (although that must be done too) but to take dramatic new steps. Goal is to update existing products in 1997 and bring "new technology" to market in early 1998 so as to impact revenues in 2cd Q 1998. [See recent announcements and NetGain deal, BROC is on target to meet this goal. We will get to see NetGain demo on November 7th. NetGain evolved out of Ga Tech "incubator" and based on what I have seen so far I am excited.] 7. Take the company and its products into some emerging growth areas and establish a dominate position early in these markets. One example is the deregulated electricity market which I predict will be a big deal in the next three years. (My company babb.com is in this market). I am sure BROC management also has their eye on other potential growth areas. 8. Grow the company and give stockholders a huge gain for hanging in from the beginning. [Not much progress on this goal yet......] As we listen to Monday's conference call, read the press releases, and attend the November 7th investors conference I hope all of you will make your own judgements of BROC's progress toward these goals and share your thoughts with the thread. I am looking forward to Monday's announcement of the 3rd Q results, but it is really the November 7th meeting that is important, there we will catch a glimpse of next year....... Roger {Did you notice how I slipped in that plug for my own company?}