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Strategies & Market Trends : The Residential Real Estate Crash Index -- Ignore unavailable to you. Want to Upgrade?

To: patron_anejo_por_favor who wrote (201969)	5/13/2009 1:42:20 PM
From: Reilly Diefenbach	Respond to of 306849

Perhaps this will mark the top of the burrito market: A fast-food nation loves its burritos The Tex-Mex staple has been a moneymaker as it gains popularity By JENALIA MORENO Copyright 2009 Houston Chronicle May 13, 2009, 7:06AM The hamburger is safe. Pizza probably doesn’t have to worry. Nevertheless, on the menu of perennially popular food, one offering has been gaining steam against competitors: the burrito. Thanks to favorable demographics in the U.S. and consumers’ growing demand for the food, the burrito is proving to be a moneymaker for some restaurant chains. Chipotle, which has 15 Houston-area restaurants, reported its first quarter sales increased to $355 million from $305 million during the same three-month period in 2008. Despite the economic dip, the Denver company with 830 U.S. establishments plans to open more than 120 restaurants this year. While some restaurant chains are shuttering locations or reporting decreased sales, burrito businesses like Chipotle, Freebirds World Burrito and Bullritos are in expansion mode. “I certainly think that burritos have taken place alongside hamburgers as iconic food in this country,” said Chipotle spokesman Chris Arnold. “There’s certainly a lot of reasons for that, demographic changes and broadening of culinary foods, but also the simple convenience of the burrito.” chron.com