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To: Ashley Campbell who wrote (19305)10/27/1997 10:02:00 PM
From: Glenn D. Rudolph  Respond to of 61433
 
Big Three automakers still committed to Asia

Reuters Story - October 27, 1997 21:22
%AUT %US %CN %JP %TH %IN %MY %VN %USC F C GM V%REUTER P%RTR

By Todd Nissen
DETROIT, Oct 27 (Reuters) - The Asian financial crisis that
roiled the U.S. markets Monday and pushed down Big Three
automaker stock prices has not deterred the group from its
ambitious expansion plans for the Asia-Pacific region.
Although some short-term sales losses are being seen in
countries like Thailand, Big Three officials on Monday
reiterated that auto markets in Asian countries remain a good
long-term bet.
Ford Motor Co. has not pulled back from any of its
expansion plans in countries like China, India, Malaysia,
Vietnam and Thailand -- investments that total about $1 billion
-- because of the financial turmoil, a spokesman said.
"There are some short-term jostles with currency
devaluations and stock market jitters, but it hasn't affected
anything in the long-term," said Tom Hoyt, a spokesman for the
U.S. No. 2 automaker.
Francois Castaing, the head of Chrysler Corp's
international operations, told Reuters in Singapore that the
devaluation of the Thai baht has hurt some of its local
partners, as well as sales in the region.
"In the short-term, we have to see how the partners we have
in Thailand will survive their own issues," he said. "Depending
on the outcome of that, we will take appropriate action to see
if we can continue the business and go through the crisis in
Thailand. We just have to be patient."
General Motors Corp. Chairman Jack Smith said last
week the world's largest automaker remains optimistic about the
market despite the currency devaluations. The company is
pushing ahead with plans to boost its Asian market share to 10
percent over the next 10 years from about 4.5 percent now.
Merrill Lynch analyst Nicholas Lobaccaro said the financial
upheaval will push back Asian growth opportunities for the Big
Three. But he noted they have such a small percentage of the
market -- about 10 percent compared to 90 percent for Japanese
automakers -- that the short-term financial impact will be
small.
"Their failure to penetrate Japan and the Far East may be a
blessing in disguise in the short-run," he said.
What is more of an immediate concern, Lobaccaro said, is if
the financial chill spreads to booming Latin American markets
like Brazil, where GM, Ford and Chrysler have all been
aggressively expanding.
"If Brazil were to experience a big type of macro-economic
problem, it would definitely be material to the Big Three," he
said.
Meantime, stock prices of the Big Three gave back some of
their hard-fought gains from earlier this year. GM, which
recently hit a 52-week high of $72.44, fell more than $4 to
$64. Ford stock has climbed the highest, 44 percent since
January. But it finished the day down $2.44 at $44. Chrysler
fell the same amount to $33.50.