To: Travis_Bickle who wrote (168846 ) 6/5/2009 10:55:07 AM From: Wharf Rat Respond to of 362944 Mitsubishi Motors to Preempt Rivals’ Electric Cars (Update2) By Naoko Fujimura and Tetsuya Komatsu June 5 (Bloomberg) -- Mitsubishi Motors Corp., the maker of the i MiEV electric car, will begin selling the model to corporate and government customers in Japan next month before Toyota Motor Corp. and Nissan Motor Co. introduce rival versions. The i MiEV electric car will cost 4.6 million yen ($47,500), Mitsubishi Motors said in a statement today. That excludes as much as 2.4 million yen in subsidies available to buyers from central and local governments. The company aims to sell 1,400 units domestically in the year ending March 31. Mitsubishi Motors joins Fuji Heavy Industries Ltd. in unveiling electric cars ahead of Toyota’s and Nissan’s release of similar models by 2012. While automakers plan to tap demand spurred by government incentives and stricter emission rules, price and a shortened driving range may hinder sales. “People won’t pick electric cars as their first choice,” said Yasuaki Iwamoto, an auto analyst at Okasan Securities Co. in Tokyo, who has a “strong sell” rating on Mitsubishi Motors shares. “Demand for electric cars may grow once they can be replacement for gasoline-powered cars” based on price and driving distance, he said. The company, which built 1.31 million vehicles in 2008, plans to make electric vehicles 20 percent of production by 2020, it said today. Mitsubishi Motors aims to make its electric-car business profitable in the year starting April 2013 on sales of 30,000 units. It plans to sell 15,000 electric cars in 2011. Hybrid Competition Mitsubishi Motors may add a commercial mini vehicle and a small car to its electric vehicle lineup in 2011, President Osamu Masuko said at a press conference in Tokyo today. The company is also developing a plug-in hybrid car. “We place electric cars as one of pillars for our business,” Masuko said. While Mitsubishi Motors plans to start taking consumer orders for the i MiEV next month for delivery in April 2010, it faces competition from lower-priced electric-gasoline hybrids including Toyota’s Prius and Honda Motor Co.’s Insight. New versions of the Insight and Prius went on sale earlier this year with better than expected orders helped by price reductions. The Toyota Prius, priced from 2.05 million yen, was the best selling model excluding minicars last month in Japan, with sales topping 10,000 units, the Japan Automobile Dealers Association. The Insight, priced from 1.89 million yen, ranked third with 8,183 units sold. Nissan, Japan’s third-largest automaker, has said it plans to introduce electric cars in Japan and the U.S. in 2010 and mass-produce them globally in 2012. Toyota, the world’s largest maker of gasoline-electric hybrid car, is also developing electric cars for sale in 2012. i MiEV Mitsubishi Motors rose 2.3 percent to 175 yen at the 3 p.m. close of Tokyo Stock Exchange trading. Customers including utility companies and governments lease the i MiEV for 60,000 yen a month under a five-year contract, Tetsuro Aikawa, Mitsubishi Motors’ sales head, told reporters in Tokyo today. The i MiEV can travel as far as 160 kilometers (99 miles) per single charge of its lithium-ion battery, Mitsubishi Motors said. The carmaker has a venture with GS Yuasa Corp. and Mitsubishi Corp. to make the battery, which is lighter and more powerful than nickel-hydride units currently used in hybrid cars. Fuji Heavy, the maker of Subaru-brand cars, plans to sell about 170 Plug-in Stella electric cars this fiscal year from July, it said yesterday. The car will cost 4.73 million yen. It can travel as far as 90 kilometers per charge, according to Fuji Heavy. In the U.S., General Motors Corp., the world’s second- largest automaker, plans to sell the Chevrolet Volt electric car next year. Germany’s Daimler AG acquired a 9 percent stake in Tesla Motors Inc., a U.S. electric-car startup, in May. The agreement builds on Daimler’s plans to buy Tesla battery packs for electric versions of the Smart minicar. bloomberg.com