Liberty Acquisition (stock symbol: [t]LIA[/t]), which raised over $1 billion when it went public in December 2007, has announced that it is pursuing a transaction with Prisa Digital, described as "the leading Spanish and Portuguese-language media group whose interests include news, entertainment, education and digital enterprises in Spain, Portugal, Brazil and Hispanic Latin America."
Grupo Prisa and Liberty Acquisition Holdings Announce Deal to Drive Prisa Digital, Latin America Growth
Press Release Source: Liberty Acquisition Holdings Corp. On Friday March 5, 2010, 3:44 pm EST
MADRID, Spain & NEW YORK--(BUSINESS WIRE)--Grupo Prisa (MCE: PRS.MC) and Liberty Acquisition Holdings Corp. (NYSE AMEX: LIA, LIA.U, LIA.WS) today announced a combination of the two companies and a rights issue reserved for current Prisa shareholders by Grupo Prisa, resulting in a cash infusion of up to $900 million in Prisa. Grupo Prisa is the leading Spanish and Portuguese-language media group whose interests include news, entertainment, education and digital enterprises in Spain, Portugal, Brazil and Hispanic Latin America.
“Liberty’s investment in Prisa demonstrates their strong belief in the underlying value of Grupo Prisa’s market-leading positions in educational publishing, press, audiovisual and digital, and in our strategy for growth,” said Grupo Prisa Chairman of the Board Ignacio Polanco.
“The combination with Liberty will allow Prisa to optimize the deleveraging of its balance sheet, and will facilitate the completion of previously announced asset sales,” said Grupo Prisa Chief Executive Officer Juan Luis Cebrián. “As a result of the transaction and of the €150 million rights issue offered to our current shareholders, Prisa believes it will emerge in a stronger position to pursue growth opportunities in its core businesses in Spanish and Portuguese-speaking markets around the world.”
“Prisa is a global media company with market-leading businesses and a robust portfolio of brands that are widely recognized by Spanish and Portuguese speakers all around the world,” said Liberty Chief Executive Officer Nicolas Berggruen. “We believe that this combination will help Prisa to complete its financial restructuring plan and positions it for growth over the next few years.”
“Prisa has a strong management team in place that has skillfully diversified its media and content offerings across press, television, radio and education, and is developing digital platforms that will solidify the company’s leadership position in its core markets,” added Liberty Chairman of the Board Martin E. Franklin. “We are confident in Prisa’s potential to increase its digital market penetration, to leverage its print and broadcast content and to accelerate its revenue growth in Latin America.”
Despite the pressures imposed by high leverage and the challenging economic environment, Prisa’s management has generated over €1 billion of operating cash flow over the past two years. This capital infusion is expected to allow future free cash flows to be redirected into numerous growth opportunities across the group, particularly in digital platforms and in Latin America.
“We believe that Digital+, the group’s largest asset and the leading provider of pay-TV services in Spain, will become an engine for future growth by capitalizing on the recently announced partnerships and embracing exciting new technological advancements,” added Franklin.
The combination of the two companies and the concurrent €150 million Prisa rights issue reserved for Prisa shareholders will provide Prisa access to Liberty’s cash (up to $900 million, subject to redemptions by Liberty public shareholders) in exchange for newly issued Prisa shares and newly issued class A ordinary shares and convertible non-voting shares in Prisa, which will be issued directly to Liberty’s shareholders in exchange for their Liberty shares. The combination of class A ordinary shares and convertible non-voting shares in Prisa is intended to provide a value of US$11 per share to Liberty’s public shareholders. The convertible non-voting shares in Prisa carry a 7% annual coupon and will be convertible into the class A ordinary shares at a conversion price of €4.50. In addition, Liberty’s outstanding warrants will be amended to provide for an exchange of each warrant for a combination of cash, Prisa Class A ordinary shares and Prisa convertible non-voting shares, intended to provide aggregate value of $2.15 per warrant. Upon completion of these transactions, it is expected that Liberty’s shareholders and warrantholders will comprise over 50% of Prisa’s shareholder base on a fully diluted basis.
The deal will require shareholder approvals at each company, Spanish regulatory approval, as well as completion of the restructuring of Prisa’s debt facilities and the satisfaction of other customary closing conditions. The warrant exchange will also require the approval of the holders of a majority of Liberty’s outstanding warrants. These transactions will increase Prisa’s stock market liquidity with approximately 70 percent of the company’s equities expected to be publicly traded through the Madrid Stock Exchange and ADSs in the US.
Both parties expect to complete the transaction by mid-year.
Violy & Co. are serving as the financial advisors for Grupo Prisa, and Tegris Advisors, LLC, are serving as the financial advisors for Liberty. Citi and Barclays Capital are acting as capital markets advisors for Liberty. Wachtell, Lipton, Rosen & Katz is US legal counsel for Prisa and Greenberg Traurig LLP is US legal counsel for Liberty. Cortés Abogados is serving as Spanish legal counsel for Prisa and Garrigues is Spanish legal counsel for Liberty.
About Grupo Prisa:
Prisa is the world’s leading Spanish and Portuguese-language business group in the fields of education, information and entertainment. Present in 22 countries, it reaches more than 50 million users through its global brands El País, 40 Principales, Santillana and Alfaguara. Its presence in Brazil and Portugal and among the growing Hispanic community in the US has given the group an Ibero-American dimension and has opened up a potential global market of 700 million people.
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