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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Francis Muir who wrote (33965)	10/29/1997 9:31:00 PM
From: Tom Carroll	Read Replies (2) \| Respond to of 58324

RE: Rounding up (OT) >$20 for up to 1000 shares sounds >good to me. I hate that $19.95 crap. Good for you, FIDO! I've always thought that these .99 and .95 prices are a crock. As a consumer, I distrust any retailer, even IOM, who sells things with these kinds of prices, since they clearly are designed to fool stupid consumers into thinking they're buying at a lower price than they really are. That makes the seller a predator. Who the hell wants to buy from someone who thinks of you as prey? Yeah, yeah, as the marketing classes make clear, using such pricing maximizes your revenues, because humans make good prey. Does that make it right? Should we applaud that kind of crap? Should we have tolerated pay toilets? I'd rather have a Zip drive that sells for a round hundred bucks, frankly, and to have a consortium of retailers who proclaim loudly on flashy TV ads that they're not going to use the .99 and .95 scheme any more because it's dishonest. I suspect they'll get a consumer boycott of anyone who uses that pricing in no time at all, as the campaign to stamp out pay toilets in America got a boycott of pay toilets back in the 1960s. If you want to see how easy it is to get sympathy for the position, try insisting to sales clerks that you want to pay the extra penny because the .99 price is a dishonest gimmick. You'll find a lot of surprised sales clerks becoming instant converts to the cause if you do. I know. I've tried it. A lot. Also, of course, I've had conversations with a number of people who profess very, very strongly to believe in an absolutely free market who also charge .99 and .95 prices for all their retail goods. I always ask them how, in a truly free market, all prices somehow manage, by magic, always to settle into a price that balances supply and demand precisely at the .99 and .95 price point. Amazing, is it not? End of rant. Let's all go back to making a killing in equities now. <g> Cheers, Tom (long IOM)