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Non-Tech : Binary Hodgepodge -- Ignore unavailable to you. Want to Upgrade?


To: ~digs who wrote (3409)9/28/2009 7:03:59 AM
From: Glenn Petersen  Read Replies (8) | Respond to of 6763
 
I am sorry to hear that. "Free" almost always has a price.

Share the Moment and Spread the Wealth

By BRAD STONE
New York Times
Published: September 26, 2009

THE blog WebDesignBooth.com is emblematic of Web sites these days in one respect: it seems to desperately want readers to share its insights with their friends.

At the top of each article on this online resource for Web developers are prominent links inviting visitors to post the story to Facebook and the bookmark-sharing sites StumbleUpon and Delicious. Just in case readers don’t get the message, at the bottom of each article is a handful of other icons, leading to Twitter, Digg, Reddit and several other social sites, along with a little inducement in a bright red font that reads “Sharing Is Sexy.”

Because the blog is new and has few readers, “I need these buttons to encourage referrers to share my articles with their friends,” said its creator, Dicky Lim, who is based in Malaysia.

That’s not to pick on Mr. Lim. Many sites are now festooned with an abundance of ways for readers to post content to their favorite social networks. The Web site of The New York Times, for example, offers links to post articles to Twitter and seven other services, including LinkedIn and Yahoo Buzz. The site of The Wall Street Journal has links to share its stories on Facebook and nine other services, including MySpace and Fark.com.

Your parents probably told you that sharing was simply the right thing to do. But on the Web today, inducing people to share links has become big business, all about driving traffic back to a site and increasing ad revenue. Young companies like AddThis (owned by Clearspring Technologies) and ShareThis are the giants of this particular corner of the Web, syndicating their catalog of sharing buttons — at no charge — to major Web sites, and developing ways to make money by selling data about who is sharing, and how much, back to Web publishers and their advertisers.

Publishers, meanwhile, are devising ways to persuade readers to share more, in much the same way they use “search engine optimization” strategies so search engines will rank them higher in search results. A personal recommendation, they say, can be just as powerful as a referral from Google. “If a link is coming from a friend, you are probably going to trust it more than if it comes from Google, saying, ‘This is what you should visit,’ ” said Jay Meattle, founder of Shareaholic, a year-old start-up offering free sharing software that plugs into the Firefox browser.

That publishers are scampering to put their material in front of so-called influencers is nothing new. It’s just that the definition of “influencer” has changed radically in the last year or so.

In the last century, traditional media organizations hustled to get their product in front of the chatty elites; news magazines, for example, hand-delivered copies over the weekend to politicians and to other media. In the age of Twitter and Facebook, anyone can become a chatty elite, the social director of his or her own private admiration society. The hand-delivered copy has morphed into a Web article’s “share to Facebook” button.

Underscoring the trend, social networks are now an important source of traffic to many sites, in some cases challenging search engines as the top source of new visitors. For example, the leading referrer to PerezHilton.com, a popular gossip site, is Facebook. Nearly 15 percent of the gossip site’s visitors come from the social network, according to Compete.com, a tracking firm. Google ranks second, driving about 9 percent of visitors.

The new gurus of Internet sharing say that the easier they can make it for readers to share with their friends, the more they will do so. Illustrating this, Meebo, a Silicon Valley company that develops instant-messaging services, recently added a feature to a few of its partner sites that lets readers click on any element of the site — say, a photo or a headline — and easily drag it over to large Twitter and Facebook icons on the screen, thus sending it to their friends on those services.

Justin.TV, a live video site that uses the Meebo sharing tools, reports that its visitors now share its links about 6,000 times a day, up from 2,600 when sharing was not as simple. Traffic to Justin.TV has jumped 68 percent since it started using the Meebo tool 10 weeks ago, said Evan Solomon, Justin.TV’s vice president for marketing.

Tim Schigel, chief executive of ShareThis, which provides the sharing tools for sites like FoxNews.com and ESPN.com, calls this sharp increase in traffic “the flywheel effect.” When readers post a link from a ShareThis site onto Twitter, their followers often “retweet” the link to their own Twitter groupies. As a result, 18 Twitter users, on average, click on that link and visit the site. A single link to a story posted on LinkedIn, the professional social network, generates around eight visitors; Digg gets five clicks for every link posted to the site, Mr. Schigel says.

Perhaps it is not surprising, then, that companies are aiming to exploit the flywheel effect and increase sharing. Last week, AddThis, which offers sharing features on sites like CBSNews.com, CNBC.com and ABCNews.com, started remembering which social networks specific users prefer when sharing Web content. So if a reader posts a story from CNBC.com to MySpace, that social network will appear first among all sharing options when the same reader visits another AddThis site.

All of this raises a possible new source of friction on the Internet. Google and other engines have always frowned on the search-engine optimizers, who try to sway their algorithms into higher rankings for certain Web sites. Will social sites like Facebook and Twitter look askew at these new “social media optimizers,” which are deploying various tricks — some artful, others not — to have Internet users share even trivial bits of content? It may be. People, it seems, don’t keep anything to themselves anymore.

New York Times story link



To: ~digs who wrote (3409)9/29/2009 5:14:03 AM
From: stockman_scott  Respond to of 6763
 
Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology, explores the damage caused by sugary foods....a YouTube video worth watching...

youtube.com



To: ~digs who wrote (3409)10/5/2009 7:01:22 AM
From: stockman_scott  Read Replies (1) | Respond to of 6763
 
Ecuador Limits Residence to Protect Galápagos
_______________________________________________________________

By SIMON ROMERO
The New York Times
October 5, 2009

PUERTO AYORA, Galápagos Islands — The mounds of reeking garbage on the edge of this settlement 600 miles off Ecuador’s Pacific coast are proof that one species is thriving on the fragile archipelago whose unique wildlife inspired Darwin’s theory of evolution: man.

Tiny gray finches, descendants of birds that were crucial to his thesis, flutter around the dump, which serves a growing town of Ecuadoreans who have moved here to work in the islands’ thriving tourism industry.

The burgeoning human population of the Galápagos, which doubled to about 30,000 in the last decade, has unnerved environmentalists. They point to evidence that the growth is already harming the ecosystem that allowed the islands’ more famous inhabitants — among them giant tortoises and boobies with brightly colored webbed feet — to evolve in isolation before mainlanders started colonizing the islands more than a century ago.

The growth has become enough of a threat to the environment that even the government, which still welcomes growth in the tourism industry, has expelled more than 1,000 poor Ecuadoreans in the past year from a province that they feel is rightfully theirs, and it is in the process of expelling many more.

By limiting the population, officials hope to preserve the natural wonders that bolster one of Ecuador’s most profitable sectors: tourism. But the measures are feeding a backlash among unskilled migrants who say they are being punished while the country continues to enjoy the many millions of dollars tourists bring to Ecuador, one of South America’s poorest nations.

“We are being told that a tortoise for a rich foreigner to photograph is worth more than an Ecuadorean citizen,” said María Mariana de Reina Bustos, 54, a migrant from Ambato in Ecuador’s central Andean valley, whose 22-year-old daughter, Olga, was recently rounded up by the police near the slum of La Cascada and put on a plane to the mainland.

The first settlers came to the islands to live off the land, working as fishermen, ranchers and farmers. Now, most of those who make the short flight from Quito, the capital, or sneak on the islands in boats are lured by different sorts of riches: the relatively high wages they can earn as taxi drivers and hotel maids or workers in the islands’ growing bureaucracy.

For decades, the country’s leaders did little to prevent people from coming here, partly to build the tourism industry and then to ensure the government had a presence among the pioneers. There seemed to be something of a natural limit on growth: the country had put aside 97 percent of the archipelago as a park.

But as tourism and migration grew over the last decade, pressure began building within the archipelago’s scientific and environmental community and abroad for Ecuador to act on curbing the islands’ population. The United Nations put the Galápagos on its list of endangered heritage sites in 2007.

Scientists here said people had already done significant damage, pointing to fuel spills, the poaching of giant tortoises and sharks and the introduction of invasive species — including rats, cattle and fire ants — that threaten animals endemic to the Galápagos.

Even seemingly benign human activities like owning a pet can have outsize consequences here.

“With people come cats, and with cats come threats to other animals found nowhere else in the world,” said Fernando Ortiz, coordinator of the Galápagos program for Conservation International.

Conflict is built into the rules that allowed the Galápagos to be colonized in the first place, despite a lack of fresh water in the archipelago. Technically, residency is granted to a limited number of people, including those born here and their spouses, people who arrived before 1998 and those with temporary work permits. The police, known in local slang as the “migra” for their role in tracking down illegal migrants, set up impromptu checkpoints throughout the islands. But the same government that oversees the expulsions also offers subsidies to people living on the islands.

One subsidy allows gasoline to cost about the same here as on the mainland. Another allows residents to fly between the islands or to Quito for a fraction of what foreigners pay. Loopholes also flourish. For instance, a black market in residency thrives in which migrants marry established residents to obtain coveted identity cards.

The result: Puerto Ayora’s streets beckon with discos, food stands and souvenir shops. On the outskirts, a billboard with the image of Leopoldo Bucheli, the pro-development mayor, celebrates a project called El Mirador that is clearing an area on the edge of town to build 1,000 new homes.

“All we want, like people anywhere on this planet, is a dignified existence,” said Yonny Mantuano, 36, who bought a lot to build a home at El Mirador. He heads the teachers union here, whose 600 members have chafed at one of the government’s new attempts to limit subsidies: a measure this year cutting their cost-of-living bonus.

The government’s somewhat schizophrenic view of life here is echoed by the sentiments of the people. Margarita Masaquiza, 45, an Indian from Ecuador’s highlands who arrived here at the age of 14, abhors the government’s expulsions.

“We built this province with our own hands, so, yes, it pains us to see our countrymen deported like animals,” Ms. Masaquiza said. “After all, we are indigenous Ecuadoreans, how can we be illegal in our own country?”

But when asked how she felt about the impact of new migrants on her four children and four grandchildren, Ms. Masaquiza adopted a different tone.

“We must preserve opportunities for our families,” she said.

Most people in the Galápagos live on San Cristóbal, an island where a penal colony functioned decades ago, and Santa Cruz, where Puerto Ayora is located. Development is spreading to other parts of the archipelago, as well.

Isabela, the largest of the islands, offers a glimpse into the Galápagos frontier.

Despite its streets of sand, Puerto Villamil, Isabela’s main town, looks not unlike a Phoenix subdivision around 2007. Laborers work feverishly on 200 new cinderblock homes on the town’s edge. Only about 2,000 people live in the town, but it has one of the Galápagos’s highest rates of population growth, about 9 percent a year.

“I earn $1,200 a month here, while I could only earn $500 a month on the continent,” said Bolívar Buri, 26, a construction worker born in Puerto Villamil who made a small fortune this year when he sold an empty lot for $8,000 that he bought six years ago for $600.

But even in the archipelago’s less spoiled areas, there is little doubt that man’s intrusion has altered life on the islands that enraptured Darwin.

On the road from Puerto Villamil to the drizzle-shrouded crater of the Sierra Negra volcano, subsistence hunters on horseback scan the forest for wild pigs, a species introduced by mariners over a century ago. White cattle egrets, another introduced species, fly overhead.

One recent day, Manuel López, a cowboy and migrant from the mainland who tends a herd under the volcano’s mist, emerged from a forest thick with guava trees.

He paused under the equatorial sun; his gaze narrowed.

“If it is God’s will, I’m on this island to stay,” said Mr. López, 36.

“We must be in Galápagos for a reason,” he said, prodding a visitor to reply. “Yes or no?”

Copyright 2009 The New York Times Company



To: ~digs who wrote (3409)10/7/2009 8:03:12 PM
From: stockman_scott  Respond to of 6763
 
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.

~Thomas Edison



To: ~digs who wrote (3409)10/9/2009 11:16:40 AM
From: stockman_scott  Respond to of 6763
 
Posterous is the dead simple way to put anything online using email. We launched in July 2008 and we've been steadily growing and adding features.

We love sharing thoughts, photos, audio, and files with our friends and family, but we didn't like how hard it was... so we made a better way.

That's posterous. We're super excited to see what happens when blogging becomes as easy as email, and we hope you enjoy posterous as much as we do...

posterous.com



To: ~digs who wrote (3409)10/13/2009 6:06:35 AM
From: stockman_scott  Respond to of 6763
 
Jack Johnson - "Bubble Toes" Live Premiere

youtube.com



To: ~digs who wrote (3409)10/18/2009 8:37:06 PM
From: stockman_scott  Respond to of 6763
 
Are we literally sleeping our lives away? Andy Rooney seems to think so...

cbsnews.com



To: ~digs who wrote (3409)10/21/2009 8:07:49 AM
From: stockman_scott  Respond to of 6763
 
Tim Brown is the CEO of the "innovation and design" firm IDEO...at TED he gave a fantastic talk on design thinking...

ted.com



To: ~digs who wrote (3409)10/27/2009 9:55:21 AM
From: stockman_scott  Read Replies (1) | Respond to of 6763
 
Gordon Hamilton, a research professor at the University of Maine, and members of Clean Air-Cool Planet gave a presentation at the Florida Aquarium on Thursday morning that illustrates how most of Tampa Bay will be under water by 2100 anyway. How much water? Estimates vary from a low of three feet to a high of six feet, maybe more, and they presented maps that show what our region would look like if the sea rose 20 inches, 3.3 feet, and 6.6 feet...

blogs.creativeloafing.com