To: Frank A. Coluccio who wrote (31683 ) 6/8/2010 1:02:29 PM From: Frank A. Coluccio Respond to of 46821 Economic Incentives Applied to Web Latency James Hamilton | Perspectives | June 07, 2010 Last month I wrote about Solving World Problems with Economic Incentives bit.ly . In that post I talked about the power of economic incentives when compared to regulatory body intervention. I’m not really against laws and regulations – the EPA, for example, has done some good work and much of what they do has improved the situation. But 9 times out of 10 good regulation is first blocked and/or water down by lobby groups, what finally gets enacted is often not fully through and brings unintended consequences, it is often overly prescriptive (see Right Problem but Wrong Approach), and regulations are enacted at the speed of government (think continental drift – there is movement but it’s often hard to detect). If an economic incentive can be carefully crafted such that its squarely targeting the desired outcome rather than how to get there, wonderful things can happen. This morning I came across a great example of applying economic incentive to drive a positive outcome rapidly. First, some background on the base issue. I believe that web site latency has a fundamental impact on customer satisfaction and there is considerable evidence that it drives better economic returns. See The Cost of Latency for more detail on this issue. Essentially I’m arguing that there really is a economic argument to reduce web page latency and astute companies are doing it today. If I’m right that economic incentives are enough, why isn’t the latency problem behind us? Cont.: perspectives.mvdirona.com [FAC: I've been anticipating this form of analysis with respect to Internet latency for a while now. Actually, I'm actively crafting one of my own that runs parallel to that of James' above. Too much emphasis has been placed in the popular press on algorithmic (high-frequency) stock trading, and not enough on the broader implications of latency in respect of global inter-networking considerations, where cloud apps, in particular, are concerned. The future of algorithmic, HFT aside (there's no telling where that will go once sobriety sets in), the good news is that some of the attention that's been lavished on trading apps will soon begin to bear fruit elsewhere, as well. The reader comments sent to the article cited above are also worthy of a read, IMO. Thoughts?] ------