To: bentway who wrote (521773 ) 10/19/2009 3:17:06 PM From: longnshort Read Replies (1) | Respond to of 1581114 CNBC, Reuters fall for climate hoax Politico By LISA LERER & MICHAEL CALDERONE | 10/19/09politico.com In a dramatic shift, the Chamber of Commerce announced Monday that it is throwing its support behind climate change legislation making its way through the U.S. Senate. Only it didn’t. An email press release announcing the change is a hoax, say Chamber officials. Several media organizations fell for it. A CNBC anchor interrupted herself mid-sentence Monday morning to announce that the network had “breaking news,” then cut away to reporter Hampton Pearson, who read from the fake press release. Pearson quickly followed up with a second report saying the “so-called bulletin” was an “absolute hoax.” Smelling a rat, CNBC’s Larry Kudlow demanded to know whether the White House had been involved. In a story posted Monday morning, Reuters declared: “The Chamber of Commerce said on Monday it will no longer opposes climate change legislation, but wants the bill to include a carbon tax.” Reuters updated the story to acknowledge the hoax, but it was too late: The Washington Post and the New York Times had already posted the fake story on their Web sites. Climate legislation supporters say AVAAZ Action Factory is responsible for the release. The group, known for its activist media stunts, has not returned calls for comment. But a post on the group’s Web site says has plans to “make this the worst Monday ever for the anti-climate PR machine at the U.S. Chamber of Commerce. “ Last April, AVAAZ broadcast an ad on Washington TV stations spoofing an Exxon Mobile campaign about the oil company’s environmental work. Others suggested that the Yes Men were involved. The fake Chamber press release distributed to reporters Monday looked like an authentic document from the Chamber, with a logo and contact information for follow-up stories. But there were clues that it was false. The name of Chamber president Tom Donohue is misspelled, and the individuals listed as press contacts do not work at the Chamber.