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Non-Tech : BFCI - Braun's Fashions -- Ignore unavailable to you. Want to Upgrade?

To: J. Lawson who wrote (64)	11/2/1997 5:24:00 PM
From: Ajay	Read Replies (1) \| Respond to of 88

I agree with Jim about the "cooked books". I just came back from Nebraska which had experienced heavy storms and I can tell you that shopping was not the primary concern. Retailers are affected by weather - as far as credibility, I haven't come to a conclusion on it yet. The facts are that they have turned things around operationally and that once the shoppers return, there should be a pickup of sales and then the stock. REMEMBER, if they only do $1 for the year, you're still talking about an 8 P/E! They probably will come in at what the old estimates were. The Street, as usual, over-reacted.