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By any measure, Internet stocks had a terrific third quarter run-up, and navigation network Yahoo was one of the front runners. It tumbled with the market this week, but just three weeks ago, Yahoo [YHOO] was trading at a 52-week high of 58 5/8.
That price established Yahoo's price-earnings ratio firmly in the stratosphere and led many to wonder, is it worth the price?
Every penny, some say. Yahoo is one of the best-known brands on the Internet, with future earnings worth betting on. But in the rush to anoint Yahoo the Internet champion, others said they believe the stock has simply become too expensive.
Robert Harden of Silicon Valley Capital Management in Palo Alto, Calif., sold his Yahoo position Monday morning. By the afternoon, it was down 20 percent. "It's going to do a 50 percent pull back," Harden said he predicted. "Yahoo's going to 30."
That may be an extreme view, but analyst Andrea Williams at Volpe Brown Whelan downgraded Yahoo to neutral last month (it was trading in the high 40s and low 50s then) despite her admiration for the company's concept and management. "There wasn't enough room for risk in the multiple," she said.
Even Oppenheimer & Co.'s Henry Blodget, who maintains a buy rating on Yahoo, said investors who bought in the high 50s could be exposing themselves to a 30 percent to 50 percent hit in the short term. "But if you sit on your hands, you might be losing out," he said.
On the positive side, Yahoo is clearly the front runner on the Internet. Its Website gets more than 50 million page views a day, and the company said it has more than 1,200 advertisers. Add to that the myriad transaction and joint marketing deals Yahoo has signed with market leaders -- Compaq, NBC, Amazon.com, Visa, and ESPN, just to name a few -- and it seems this company has nowhere to go but up.
But many of these deals haven't yet begun to pay off, and some analysts aren't convinced by Yahoo's revenue model. Advertising sales, which have supplied the majority of the company's revenue so far, have been growing an average of 34 percent sequentially during the past four quarters.
Bill Schaff, an asset manager with Bay Isle Financial in San Francisco, said that despite Yahoo's lead in the market now, the barriers to entry are low and won't prevent a bevy of competitors, both present and future, from making life difficult for Yahoo.
"The ad model isn't very exciting, and prices are coming down," Schaff said.
Others say the model is exciting, but requires a patient investor. Asked if the advertising model works, Blodget replied, "Why wouldn't it? You have a flat screen and 40 million eyeballs staring at it all day."
One who isn't willing to wait it out with Yahoo is Lawrence York, who runs the WWW Internet Fund. In September, York looked at his 100-plus percent gain on the stock and decided on a little profit-taking.
Yahoo was one of the hardest hit stocks in Monday's correction, falling 20 percent to close at 38, far below its high of 58 5/8 on Oct. 6, so a strong stomach may be what long-term investors need most.
"If people are willing to bet out like that, they are probably willing to hang in for some downturn," York said. "But we don't like to hold onto things that are 30 percent overvalued at minimum."
One of the difficulties in determining the value of Yahoo stock is finding a relevant metric. Comparing Yahoo with other navigation networks, such as Excite and Infoseek, is interesting but says little about how it stacks up against other market leaders.
Yahoo's valuation prompted David Readerman of NationsBanc Montgomery Securities to drop his rating on the stock earlier this month to hold from buy. In his report, Readerman said Yahoo's forward price-to-earnings ratio was about twice that of Microsoft.
But Steve Harmon said Yahoo, a media company, shouldn't be compared with a software company such as Microsoft. According to Harmon, senior financial analyst for Mecklermedia, which produces the Isdex Internet stock index, it makes more sense to look at how Yahoo's financial performance measures up to that of online service America Online.
Even then, Yahoo appears expensive. For example, the ratio of Yahoo's price to trailing 12 months' revenue is around 47, while AOL's is closer to 5.
Still, Williams said the comparison is a good one, especially because Yahoo is transitioning from an aggregator model to becoming a full-fledged online service similar to AOL. "It's still evolving, and that's why you need room for risk in the multiple," she said. |