VIP: All good DVD decoder will do this...
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LSI Logic, S3, SGS-THOMSON, and Trident Microsystems Select Innovative Semiconductors' VIP Cores
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 3, 1997--Four leaders of the multimedia semiconductor industry have selected VIP (Video Interface Port) cores developed by Innovative Semiconductors, Inc. in the development of their video controller devices.
Innovative, a leading supplier of high-performance communications and video Intellectual Property cores, announced today that LSI Logic, S3, SGS-THOMSON, and Trident Microsystems are among the companies that have specified Innovative's VIP cores to develop video controller chips. Innovative was the first company to develop and market VIP cores, which enable semiconductor designers to dramatically cut development costs and time-to-market.
VIP is a Video Electronics Standards Association (VESA) standard. VIP is an open standard which specifies the interface between graphics controllers and video devices such as DVD (Digital Versatile Disk) and Video Decoders. Microsoft endorsed VIP in its recently released PC98 Guidelines. VIP-based chips will be incorporated in products such as DVD systems in PCs.
Market analyst Dataquest predicts that DVD drives installed in desktop computers will be a market worth more than $4 billion by the Year 2000 -- not including DVD players intended for home entertainment purposes, which will also incorporate VIP controller devices.
''A year ago, we recognized that VIP would become a dominant industry standard,'' said Nabil Takla, president of Innovative. ''We were the first in the world to develop and license VIP cores. I am excited that our partners recognize our leadership in their selection of our products.''
Innovative offers two VIP Intellectual Property (IP) cores: the SL15, VIP Master, and the SL10, VIP Slave. As with any open standard, compatibility is crucial, and these synthesizable cores are fully compliant with the VESA VIP 1.1 Standard.
Offering both the master and the slave cores significantly reduces the compatibility concern, and provides a complete suite of design and verification tools for any VIP implementation. In addition, Innovative offers consulting services to support specific customer requirements.
LSI Logic
LSI Logic Corporation, a leading supplier of custom high-performance semiconductors, uses Innovative VIP cores in DVD devices for the PC platform. ''Innovative Semiconductors' products and services helped LSI Logic produce the industry's first VIP DVD decoder solution in record time. The VIP standard is an important part of LSI's DVD product offerings,'' commented Naresh Baliga, Director of DVD PC marketing at LSI Logic.
S3 Inc.
''Working with Innovative Semiconductors, S3 intends to produce the world's first VESA VIP-compliant graphics chip,'' said Wayne Tong, video product marketing manager for S3, Inc., the world's largest supplier of multimedia acceleration hardware and associated software. ''S3's commitment to VIP enables our products to interface gluelessly to a wide range of low-cost high performance video devices.''
SGS-THOMSON
SGS-THOMSON Microelectronics is a global independent semiconductor company that offers a broad range of semiconductor integrated circuits (ICs) and discrete devices, including multimedia chips. SGS-THOMSON selected VIP to address the growing industry need for a low-cost open video architecture standard. According to Chris Mulvanny, U.S. Computer Business Unit Director at SGS-THOMSON, ''Innovative helps us achieve our objective by significantly lowering the barriers in design, verification, and compatibility.''
Trident Microsystems
According to Maria Tseng, director of Business Development at Trident Microsystems, Innovative's VIP Master Core will help Trident address the demand for a higher performance open standard. ''The partnership will further enhance our ability to offer excellent video capture and MPEG decode features at consumer prices,'' Tseng said. Trident Microsystems, Inc., designs, develops and markets graphics controllers and multimedia integrated circuits for PCs
Company Background: Established in 1992, Innovative Semiconductors, Inc. develops synthesizable RTL (Register Transfer Level) cores, the building blocks for developing high-performance ICs and chip sets for video and communications applications. The company's products include cores that support the Video Interface Port (VIP) standard, the IEEE-1394 standard, the Universal Serial Bus (USB) standard and Video Compression standards.
The company is a member of the 1394 Trade Association, VESA, VSI, Rapid and the USB-IF. Innovative Semiconductors is located at 2570 El Camino Real, Suite 205, Mountain View, Calif., 94040. Phone: 650/917-5925, email: sales@isi96.com .
For more information about Innovative semiconductors, Inc., please access the company's web site at isi96.com .
NOTE TO EDITORS: Demonstrations of VIP-based systems using Innovative's technology are planned for Fall Comdex 97 at the VESA booth (Booth S7350) and at the booths of the individual companies named in this release. |
