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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: RJC2006 who wrote (5843)	11/3/1997 1:32:00 PM
From: J R KARY	Respond to of 213173

New AAPL distribution strategy 12/1/97 for Ingram MIcro & MicroAge Could this make "parts" along with system assembly available to authorized VARS/Dealers ? : biz.yahoo.com Suggests these US distributors with VAR clients will be playing a greater role in AAPL's marketing - need to see the details . Bob C: IBM's THINK campaign shunned product marketing . Its success was extraordinary and permitted IBM to evolve the setting to its international HQ at Armonk NY. Truly , but not insanely, subliminal . :-))) Jim K.

To: RJC2006 who wrote (5843)	11/3/1997 7:14:00 PM
From: FR1	Read Replies (1) \| Respond to of 213173

>in the example of IBM's THINK campaign I would bet you bottom dollar that this was done in conjunction with a myriad of product ads.< Right - In the IBM think campaign, they made up these little cardboard fold-up triangles that just said THINK and a whole bunch of other products such as posters, and different gizmos. IBM gave them all away free (especially to schools and MIS directors). The idea, which worked, was that people liked to have those signs around (the IBM logo was not too obvious) and everytime someone asks "where did you get that?" IBM had an instant advertising referral.

To: RJC2006 who wrote (5843)	11/4/1997 6:25:00 PM
From: Edward Boghosian	Read Replies (2) \| Respond to of 213173

Bob: I printed your first post in order to read it over and over and over and over again. In fact, I will have to show my wife Apple's response because she is very good at these things. In regard to the ads. I showed them to 5 people. One thought it was stupid. A second thought it may have some merit but the others felt that the ads are not what Apple needs. With the Intel and Gateway ads you know the company. I wonder if the association is there with the Apple's ads. I've been promising myself to e-mail public relations giving my opinion of the ads but I'm afraid I've been too lazy. Ed. Boghosian