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Strategies & Market Trends : Roger's 1997 Short Picks -- Ignore unavailable to you. Want to Upgrade?

To: Ashikin Wan-Noor who wrote (6428)	11/3/1997 6:53:00 PM
From: Bill Wexler	Respond to of 9285

Yes, I think TRBO is going lower. Maybe not in a straight line, but eventually we'll see the low single digits. The company simply is not getting a lot of interest in its oven technology. They have just about abandoned their hopes of convincing a major fast food chain to make a large purchase. Also a possible deal with 7-11 fizzled out. The ovens are just way too expensive and way too complex for fast-food or "quickie-mart" applications. The hope now is to make a home version. To do that, they're going to have to go head to head with $150 microwave ovens. The exisiting versions run around $12,000 a pop. They recently announced a "strategic alliance" with Maytag. I made a few phone calls to the company and found out it is basically a technology licensing agreement - but no money changed hands. Maytag basically expressed an interest in checking out the technology but has made no commitment to start developing any products.