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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: jlallen who wrote (543607)	1/14/2010 7:13:24 AM
From: Brumar89	Read Replies (2) \| Respond to of 1575946

Palin adds 1 million viewers for O’Reilly Roger Ailes at Fox News may have scored again by signing Sarah Palin as a paid analyst. Her first appearance on Fox News pushed Bill O’Reilly’s ratings by 22% or so. The night before, The O’Reilly Factor drew 3,499,000 viewers — including 932,000 in the 25-54 demo. His repeat at 11 PM drew 1,371,000 viewers — more than any non-Fox News show on cable news. On Tuesday, with Palin, The O’Reilly Factor drew 3,954,000 viewers — including 993,000 in the 25-54 demo. His repeat at 11 PM was interrupted by Haitian news, but it drew 1,986,000 viewers at 11:30 PM. Nielsen numbers via TV By The Numbers. UPDATE: Let’s see, Monday, 4,870,000 viewers (combining times). Tuesday, 5,940,000. So he was up 450,000 in the first hour but up 1,070,000 altogether — a 22% gain. Word of mouth likely goosed that 11 PM (well, 11:30 PM) showing. Originally I wrote a gain of 450,000 viewers based only on the 8 O’Clock airing. Part of that may be the usual Monday-to-Tuesday bump but the 11 PM goose tells me that it was more than that. blogs.dailymail.com