To: John Rieman who wrote (24798 ) 11/4/1997 12:36:00 PM From: DiViT Respond to of 50808
Suppliers keen to win China business KIERAN COLVERT ÿ 11/04/97 South China Morning Post Page 14 (Copyright 1997) ÿ Many suppliers of broadcast equipment hope to secure orders from China during Asia Broadcast 97. China's participation in the event has expanded significantly since the inaugural show in 1991. A sizeable delegation will be attending, including Liu Yiqin, deputy president of CCTV. Also present will be professor Du Baichuan, vice-president of China's Academy of Broadcasting Science, the top research organisation in the mainland industry, and one of the official supporting organisations for the event. "Our mutual co-operation will benefit the development of Chinese broadcasting and promote international exchange on broadcast technology," Mr Du said. China has already embraced the digital revolution by sourcing digital video broadcast technology from Western suppliers. President Jiang Zemin confirmed that China was seeking to boost high technology imports from the West during his US tour, which ended on Sunday. He suggested China would narrow its current trade surplus with the US by boosting imports of high technology goods. However, one inhibiting factor to the spread of advanced technology in the broadcast sector has been the reluctance of Beijing to expand foreign broadcast access in China. Many broadcasters have been seeking opportunities to start Direct to Home (DTH) satellite transmissions in China, but the Government has been reluctant to give the go ahead. DTH satellite technology has an obvious application for China since it allows broadcasters to cover vast distances more efficiently. DTH transmission is much cheaper than any terrestrial system which requires many microwave links. Instead, China has opted to focus on setting up its own satellite broadcasting infrastructure, though the technology has often been sourced through Western suppliers. Philips, a major presence at the expo, is installing a system in Guizhou province which will carry six digitally compressed TV channels from the provincial capital, Guiyang, to eight provincial cities. The company is also contracted to supply and install satellite uplink equipment as well as the cable head-end receiving equipment for television broadcasts in seven provinces of China. China is particularly interested in sourcing digital compression and conditional access capabilities from foreign suppliers. The former will allow the country to vastly expand its current broadcasting capability. In March, Philips signed a contract with the Provincial Broadcasting Bureau of Xinjiang in northwest China to distribute five TV and three radio channels in the region.