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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Bill Fischofer who wrote (34396)	11/4/1997 8:20:00 AM
From: Maverick	Respond to of 58324

SYQT from Cnet: More storage, less $$$ By Jim Davis November 4, 1997, 4:30 a.m. PT SyQuest (SYQT) upped the ante in the market for removable storage devices with a new $199 drive that allows one gigabyte of storage, bettering comparable offerings from Iomega. The SparQ operates much like a typical hard disk drive but offers the ability to remove a cartridge for transporting data or adding storage capacity. SyQuest says the product should appeal to everyone from small office users to traveling professionals to home PC users. As hard disk drives on a typical PC grow in capacity to between three and four GB, it becomes increasingly inconvenient for users to back up information or share files with a floppy disk, which can store only up to 1.44MB of information. "To be able to get one gigabyte of extra capacity...presents an increased threat to the tape market," says Fara Yale, storage analyst with International Data Corporation. "The big barrier in the past has been media price," she notes. The price of a three-pack of removeable 1GB storage cartridges is $99, and single cartridges are priced at $39 each. The new drives outpace Zip drives from Iomega (IOM) in price.ÿ The Zip drives in this product category typically cost about $100 more.ÿ Yale says SyQuest won't try and position the new drive as a Zip "killer," but will instead position them as hard disk drive upgrades. A strategy of trying to compete on price with Iomega didn't pan out with previous products, plunging SyQuest into serious financial troubles from which the company is still trying to recover. SyQuest may be able to turn things around soon, though. "SyQuest has completely a different management and marketing team, and they've improved man processes dramatically," says Yale. "Yields are way up from a year ago, and a lot of money is going into marketing the products now," she says. <