To: Kai-Uwe who wrote (8515 ) 11/4/1997 4:33:00 AM From: Kai-Uwe Read Replies (2) | Respond to of 97611
CPQ: MAINTAINS PRICE PARITY WITH DELL SINCE SEPTEMBER 24 WILL DELL'S SPECTACULAR FINANCIAL RESULTS SLOW? R E S E A R C H N O T E S October 28, 1997 Subject: Compaq Computer (CPQ--$66 --NYSE) AAPL CPQ DELL GATE IBM HWP DEC OPINION ====== Analyst: Don Young Current: BUY Kevin Buttigieg Prior: RISK: HIGH ======================================================================= Ind. Div.: -- Yield: -- Shares: 693 mil. 52-Wk.Range: 79 9/16 - 25 1/4 _______________________________________________________________________ EPS FY Year P/E 1Q 2Q 3Q 4Q Actual 12/95 $ 1.51 43.7X $ 0.32 $ 0.36 $ 0.36 $ 0.47 Actual 12/96 $ 1.89 34.9X $ 0.34 $ 0.39 $ 0.50 $ 0.66 Current 12/97 $ 2.67E 24.7X $ 0.55A $ 0.59A $ 0.71A $ 0.82E Current 12/98 $ 3.20E 20.6X ======================================================================= * Sometime in the last ten days, Dell (DELL - $89, rated HOLD) lowered prices on its Pentium II corporate desktops. * Dell's price cuts (which were not announced by a press release) were relatively small at only around 5%, and preceded Intel (INTC - $81, not rated) price cuts which were announced yesterday. * The Intel price cuts were in line with our expectations - but came earlier than we had expected. Intel has taken action to lower prices of higher performance Pentium II's and high end Pentiums to help improve product mix. * Dell's pricing action comes after Compaq established price parity with Pentium II price cuts on September 29 and Pentium/MMX price cuts on September 24. Compaq had established price parity with Dell in early July with the introduction of BTO, but Dell re-gained its historical 10% - 15% lower pricing one week later. This time, Dell has only achieved pricing parity. * Since late September, Dell and Compaq have essentially been at pricing parity for the first time. * We believe pricing parity is good news for Compaq and will enable the company to gain share while maintaining or increasing financial returns. We worry that Dell's triple-digit ROIC and and 60% unit growth will slow due to increased competition from indirect vendors. ====================================================================== October 14, 1997: Configuration 1 Configuration 2 Configuration 3 Processor 233 MHz Pentium II 200 MHz Pentium - MMX 233 MHz Pentium Memory 32 MB 32 MB 32 MB Hard Drive 3 GB 3 GB 3 GB OS NT Win95 Win95 CD-ROM 12 X None 12X DELL $ 2,043 $ 1,691 $ 1,989 COMPAQ $ 2,076 $ 1,623 $ 1,994 10/27/97: Configuration 1 Configuration 2 Configuration 3 DELL $ 1,993 $ 1,691 $ 1,989 High end microprocessors (233 and 266 MHz Pentium II's and 233 Pentiums) were reduced 18 - 22% sequentially, while low end Pentium prices were unchanged. Intel is essentially offering more of an incentive to users to upgrade to higher performance systems - thereby improving the mix of high end products. INTC Desktop Price cuts: Q2 Q3 Q4 Pentium II 300 MHz $ 1,981 $ 851 $ 738 Pentium II 266 MHz $ 775 $ 667 $ 530 Pentium II 233 MHz $ 636 $ 505 $ 401 Pentium 233 MHz $ 566 $ 367 $ 300 Pentium 200 MHz $ 492 $ 240 $ 240 Pentium 166 MHz $ 270 $ 138 $ 112