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To: Sully- who wrote (77563)2/15/2010 6:47:13 PM
From: Sully-  Read Replies (1) | Respond to of 90947
 
Telling, Now Showing

By: Jonah Goldberg
The Corner

As longtime readers know, one of my biggest peeves with the GOP is the tendency of campaign-strategist types to telegraph their comminications strategies. "We're contemplating going negative." "We want to appear as the more patriotic campaign." "We're going to paint our opponent as weak . . ." etc. Telling people this sort of thing is stupid, cynical, condescending, and lame.

(Democrats are usually better at faking sincerity and staying on message. Though it's possible that the press is also more helpful in communicating the substance of the message rather than the liner notes. Since political reporters tend to think smart Republicans don't believe the junk they say, the reporters might be more inclined to focus on messaging and motivation when talking to GOP strategists.).

Anyway, these stories out today from the White House about how it plans to "retool" its communications strategy smack of almost Republican incompetence. From the Washington Post front-page story:

<<< White House officials are retooling the administration's communications strategy to produce faster responses to political adversaries, a more disciplined focus on President Obama's call for "change" in Washington and an increasingly selective use of the president's time.

The messaging adjustments are the result of an end-of-the-year analysis in which White House advisers said the president's communications team had not taken the initiative often enough and had allowed drawn-out debates in Congress, and relentless criticism by Republicans, to drown out his message.

"It was clear that too often we didn't have the ball -- Congress had the ball in terms of driving the message," communications director Dan Pfeiffer said. "In 2010, the president will constantly be doing high-profile things to be the person driving the narrative." >>>


So wait, the multiple trips to Copenhagen, the five-Sunday-show-in-one-day-marathon, three joint session addresses to Congress in one year, the prime-time news conferences, the state dinner, the speech in Cairo: These don't add up to "constantly" doing "high profile things"? What's he going to do in 2010, wrestle an alligator in the Map Room? Crown himself Holy Roman Emperor? Challenge the pope to a game of Boggle?

The gist of all of this is that the White House has concluded it needs to hone precisely the strategy it's had all along. This is a new streamlined, retooled, cowbell 2.0 strategy. Faster, more efficient and more selective bell-ringing will turn things around for the White House. Moreover, they're telling us in advance how they're going to crank this cowbell to eleven.



corner.nationalreview.com