To: DiViT who wrote (24809 ) 11/4/1997 5:06:00 PM From: BillyG Read Replies (1) | Respond to of 50808
Sharp will test HDTV broadcasts in Microsoft's backyard..............japanbiztech.com Sharp Labs Conducts HDTV Data Tests in U.S. November 4, 1997 (SAN FRANCISCO) -- Sharp Laboratories of America Inc. is collaborating with Oregon Public Broadcasting to test digital high-definition television (HDTV) video, audio and data transmission technology. The transmission tests between a public broadcasting facility in Portland, OR, and Sharp Laboratories of America's headquarters in Camas, near Vancouver, WA, started in October. The experiments center on verification of the TV station's digital broadcast capabilities and receiver technologies, which are under development at Sharp Labs. Sharp expects that this series of tests will help it accelerate design efforts focusing on the new fully digital hardware and advanced software required for implementing enhanced digital TV and associated multimedia services. Specifically, these HDTV data transmissions are intended to help Sharp and members of the Organization of State Broadcast Executives develop innovative uses of the digital broadcast spectrum for video, audio and data. Video and audio tests are underway, and other tests will focus on data transmissions. Data streams can be sent as part of HDTV transmissions at about 1Mbps, or 30 times more information than standard computer modems used for accessing the Internet. "DTV will provide the best images and sound ever received in the home. However, digital television is about more than just better looking pictures," Gary Feather, business development manager for digital video at Sharp Labs of America, said in a statement. "DTV is about theater quality sound, data retrieval, interactivity, entertainment and education. By conducting these real-world tests, Sharp will be able to develop products that provide the best images and sound and exploit these advanced services when they become available," he added. For public broadcasters, this emerging digital technology will expand the quality of educational services that they will be able to provide to their viewing audiences. "Digital television enhances our educational mission with its ability to deliver data along with greatly increased picture and sound quality," said Maynard Orme, president and CEO of Oregon Public Broadcasting. "Digital broadcasting promises dynamic new opportunities for eye-popping high definition television and added channels to expand services for pre-school, formal education such as K-12 and college instruction, as well as expanded how-to programming," Orme also said. By processing multiple streams of data, Sharp's digital tuner and decoder equipment will support the educational and entertainment services that broadcasters seek to introduce in the coming years. Sharp Laboratories of America is a research and development subsidiary of Mahwah, NJ-based Sharp Electronics Corp., the U.S. sales and marketing subsidiary of Sharp Corp. of Osaka. Sharp Electronics employs more than 3,000 people in the United States. The electronics company will start selling HDTV-related products in the United States in 1998. In Japan, Sharp has collaborated with Nippon Hoso Kyokai (NHK or Japan Broadcasting Corp.) in research and development on HDTV technology. But much of that work was on analog HDTV. Sharp, a major producer of liquid-crystal displays, hopes to leverage its technology in flat-panel displays, multimedia, HDTV and personal computers in the coming years. (Neil Davis, Asia BizTech Correspondent)