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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: rnsmth who wrote (92824)2/27/2010 9:56:35 AM
From: rnsmth  Respond to of 213177
 
More from the Appleinsider story on the AP app.

Can iTunes save print publishing?

Traditional print publishers are in many respects in the same boat as music labels were a half decade ago, as they discover that their traditional paying customers are now accessing their creative work for nothing over the Internet.

Apple offers a new business model for print publishers in its iTunes App Store, following a model that that has worked successfully for music labels as well as television and movie studios.

However, just as with the labels and studios, Apple's print partners are expressing an initial wariness about its control over the marketing and promotion of content within iTunes, as well as its control over valuable customer information, such as what content people are buying at what prices.

With the only mobile software store providing tight integration across tablet, smartphone and music player products, Apple's App Store will be hard for rival hardware and software platform vendors to challenge, and extremely expensive for content producers to attempt to replicate, a fact that music labels wasted a lot of efforts discovering in the first half of the last decade.