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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: Neeka who wrote (90219)	3/12/2010 12:02:37 PM
From: planetsurf	8 Recommendations Read Replies (4) \| Respond to of 197253

"It really is a mystery why Qualcomm doesn't hire a large ad/PR firm to market their products. " Not to me. Qualcomm suffers from a tragic case of Engineers' Disease (a high competence in one area leads one to believe that one must be similarly competent in other areas). Marketing? PR? "Easy stuff, any monkey can do it." I have no doubt they have very capable marketing folks at QCOM and they know how to utilize good outside firms when needed -- I've been to the old Brew conferences -- they were top notch events, their website is solid, their individual marketing products look great (most of them anyway). But there has NEVER been a cohesive marketing message & push across the board and I don't believe they have EVER had a real marketing pro heading things up. Remember Gina Lombardi? Lawyer. Jeff Jacobs? Chief Marketing Officer? Really? Look at their current executive team, anybody with real marketing experience? qualcomm.com They obviously just don't take marketing seriously enough at the top. On a side note, I believe the same "Engineers' Disease" is the leading reason for stock price issues at QCOM too. I don't disagree with what I take as their basic mantra regarding the stock -- run a good, solid company, make money, grow slowly, push R&D and continue to take market share and the stock should follow. Great, and they seem to be basically capable of doing part of that. BUT, their stock price just hasn't followed and performed! If you take PJ's comments at the investors event, they are "surprised" that the stock hasn't performed better over the last years let alone after they 'shaved' forward earnings by 2 cents. Well, maybe it's because that isn't your expertise!! The definition of insanity is doing the same thing twice and expecting a different result. Well, THEY (the board, PJ, IJ, etc) haven't recognized that they just don't know how to deal with the stock price issues. Instead of having the humility of knowing what you don't know and hiring accordingly, you continue to beat your head against the door. "I'm a brilliant engineer, this should be easy." Too bad.